# AEO Audit for example.com

**Target:** https://example.com/  
**Score:** 33 / 100  
**Generated:** 2026-05-13T02:57:13.203Z  
**Pages crawled:** 1  
**Findings:** 6 pass · 46 warn · 5 fail · 0 unknown

---

## 1. Crawl Summary

- ✅ **Fetched 1 of 1 pages successfully**
  Target: https://example.com

## 2. Data Found

| Data Point | Found? | Source | Notes |
|---|---:|---|---|
| Pricing | No | — | — |
| Customer logos | No | — | — |
| Social proof | No | — | — |
| Recent launches | No | — | — |
| Blog post activity | No | — | — |
| New hires | No | — | Often only on a /blog/team or LinkedIn page |
| Headline copy | Yes | Homepage | Example Domain |
| Positioning | No | — | — |
| Executive team | No | — | — |
| Product/service descriptions | No | — | — |
| Case studies or testimonials | No | — | — |
| Contact/demo/signup paths | No | — | — |

## 3. Homepage Audit

- ⚠️ **Missing meta description**
  Add a `<meta name="description">` to control the snippet AI/SERP show.
- ⚠️ **Very short `<title>`**
  Title is only 14 chars.
- ⚠️ **Missing canonical link**
  Add `<link rel="canonical" href="https://your-domain">` to prevent dup-content confusion.
- ❌ **Open Graph: missing title, description, image**
- ✅ **Homepage fetched successfully**
  HTTP 200 · 528 bytes · 21ms
- ✅ **Single H1**
  Example Domain
- ✅ **Critical content is server-rendered**
  Raw and rendered text are within 45% of each other.

## 4. Schema / Structured Data Audit

- ❌ **No JSON-LD structured data found**
  Add JSON-LD blocks (Organization, SoftwareApplication, FAQPage, BreadcrumbList) so AI answer engines can ingest your data without guessing.

## 5. robots.txt and sitemap.xml Audit

- ❌ **sitemap.xml not found**
  Add /sitemap.xml — required for reliable AI/SERP discovery.
- ⚠️ **robots.txt not found**
  No /robots.txt was reachable. Add one explicitly — silence is read differently by different crawlers, and you lose the chance to control AI bots.

## 6. LLM / AI Crawler Accessibility

- ⚠️ **llms.txt missing**
  Add /llms.txt — a concise, link-rich summary that helps LLMs orient on your site.
- ⚠️ **skill.md missing**
  Add /skill.md describing what your site lets agents do — speeds up agent task routing.

## 7. Positioning Clarity

- ❌ **No discoverable CTA**
  Add a clearly-labeled Contact, Demo, or Sign up link to the nav or hero.
- ⚠️ **No clear About/Team link**
  Add an About or Team link in the nav or footer so LLMs can identify the company.
- ⚠️ **No pricing/plans link found**
  AI summaries commonly include pricing. Add a /pricing page even if pricing is custom.
- ⚠️ **Value-prop language not detected**
  Pages with phrases like 'we help X', 'platform for Y', 'built for Z' are easier for LLMs to summarize.
- ✅ **H1 communicates value**
  Example Domain

## 8. Missing or Hard-to-Find Information

- ❌ **11 data point(s) could not be found from public pages**
  · Pricing
  · Customer logos
  · Social proof
  · Recent launches
  · Blog post activity
  · New hires
  · Positioning
  · Executive team
  · Product/service descriptions
  · Case studies or testimonials
  · Contact/demo/signup paths

## 9. Recommended Fixes

- ⚠️ **Add a discoverable CTA**
  Place 'Contact sales' or 'Start free' in the top-right of the nav. LLMs cite the visible label.
- ⚠️ **Publish a sitemap.xml**
  Generate /sitemap.xml automatically (Next.js: app/sitemap.ts). Include every canonical URL.
- ⚠️ **Add JSON-LD structured data**
  Start with Organization on the root layout and SoftwareApplication or Product on /pricing. Add FAQPage on any FAQ section.
- ⚠️ **Add a meta description**
  150–160 chars. Repeat your core value prop in plain language; this often becomes the AI snippet.
- ⚠️ **Add /llms.txt**
  A short Markdown-flavored summary at the root. Include your H1, value prop, top 5–10 links, and pricing summary.
- ⚠️ **Make your About/Team page reachable**
  Add a top-nav or footer link to /about or /team so LLMs can identify the entity behind the site.
- ⚠️ **Add a /pricing page**
  Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers.
- ⚠️ **Create a robots.txt**
  Even a minimal robots.txt is better than none. Always reference your Sitemap and explicitly address AI bots.
- ⚠️ **Set a meaningful `<title>`**
  50–60 chars. Lead with the brand or product, then the value prop: 'CrawlProof — AEO audits for AI crawlers.'
- ⚠️ **Add a canonical link**
  `<link rel="canonical" href="https://yoursite.com/">` on every page to prevent dup-content drift.
- ⚠️ **Complete Open Graph tags**
  Set og:title, og:description, og:image. AI bots also use OG for fast disambiguation.
- ⚠️ **Add /skill.md**
  Describe what an agent can do with your site (e.g., 'Search docs', 'Look up pricing'). Useful for agentic flows.
- ⚠️ **State your audience explicitly**
  Use phrases like 'Built for B2B SaaS marketing teams' on the homepage and About page.

## 10. Priority To-Do Checklist

- [ ] **P1** — Add a discoverable CTA
      Place 'Contact sales' or 'Start free' in the top-right of the nav. LLMs cite the visible label.
- [ ] **P1** — Publish a sitemap.xml
      Generate /sitemap.xml automatically (Next.js: app/sitemap.ts). Include every canonical URL.
- [ ] **P1** — Add JSON-LD structured data
      Start with Organization on the root layout and SoftwareApplication or Product on /pricing. Add FAQPage on any FAQ section.
- [ ] **P2** — Add a meta description
      150–160 chars. Repeat your core value prop in plain language; this often becomes the AI snippet.
- [ ] **P2** — Add /llms.txt
      A short Markdown-flavored summary at the root. Include your H1, value prop, top 5–10 links, and pricing summary.
- [ ] **P2** — Make your About/Team page reachable
      Add a top-nav or footer link to /about or /team so LLMs can identify the entity behind the site.
- [ ] **P2** — Add a /pricing page
      Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers.
- [ ] **P2** — Create a robots.txt
      Even a minimal robots.txt is better than none. Always reference your Sitemap and explicitly address AI bots.
- [ ] **P3** — Set a meaningful `<title>`
      50–60 chars. Lead with the brand or product, then the value prop: 'CrawlProof — AEO audits for AI crawlers.'
- [ ] **P3** — Add a canonical link
      `<link rel="canonical" href="https://yoursite.com/">` on every page to prevent dup-content drift.
- [ ] **P3** — Complete Open Graph tags
      Set og:title, og:description, og:image. AI bots also use OG for fast disambiguation.
- [ ] **P3** — Add /skill.md
      Describe what an agent can do with your site (e.g., 'Search docs', 'Look up pricing'). Useful for agentic flows.
- [ ] **P3** — State your audience explicitly
      Use phrases like 'Built for B2B SaaS marketing teams' on the homepage and About page.

---

_Report by [CrawlProof](https://crawlproof.com). Reusable after every major website change._