# AEO Audit for kootto.com **Target:** https://kootto.com/ **Score:** 64 / 100 **Generated:** 2026-05-14T13:56:23.386Z **Pages crawled:** 9 **Findings:** 40 pass · 24 warn · 0 fail · 0 unknown --- ## 1. Crawl Summary - ✅ **Fetched 9 of 9 pages successfully** Target: https://kootto.com ## 2. Data Found | Data Point | Found? | Source | Notes | |---|---:|---|---| | Pricing | No | — | — | | Customer logos | Yes | Homepage | trusted by | | Social proof | Yes | Homepage | trusted by | | Recent launches | Yes | Press/news pages | https://kootto.com/en-AU/blog | | Blog post activity | Yes | Blog | https://kootto.com/en-AU/blog | | New hires | No | — | Often only on a /blog/team or LinkedIn page | | Headline copy | Yes | Homepage | Restaurant Quality Dining, In Your Home | | Positioning | No | — | — | | Executive team | No | — | — | | Product/service descriptions | Yes | Homepage | From meta description | | Case studies or testimonials | No | — | — | | Contact/demo/signup paths | Yes | Footer links | — | ## 3. Homepage Audit - ✅ **Homepage fetched successfully** HTTP 200 · 84980 bytes · 202ms - ✅ **Page load time: 0.20s** Fast — well within AI crawler budgets. - ✅ ** declared** - ✅ **Single H1** Restaurant Quality Dining, In Your Home - ✅ **`` present (55 chars)** - ✅ **Meta description present (150 chars)** - ✅ **Canonical present** https://kootto.com/ - ✅ **Open Graph tags complete** - ✅ **Twitter Card tags complete** - ✅ **Critical content is server-rendered** Raw and rendered text are within 20% of each other. - ✅ **Alt text coverage: 100%** 3/3 images have alt text. - ✅ **Content volume: 878 words** Substantive content — AI models have enough to summarize and recommend. - ✅ **Heading structure: 11 (h1:1, h2:6, h3:4)** Multiple headings help AI chunk and outline your page. - ✅ **Internal links: 25** 25 internal + 3 external links help crawlers navigate. ## 4. Schema / Structured Data Audit - ⚠️ **WebSite missing** Adding WebSite JSON-LD helps LLMs identify your entity. - ⚠️ **SoftwareApplication missing** Adding SoftwareApplication JSON-LD helps LLMs identify your entity. - ✅ **4 JSON-LD block(s) found** Types: FAQPage, Service, Organization, VideoObject - ✅ **Organization present** - ✅ **FAQPage JSON-LD present** ## 5. robots.txt and sitemap.xml Audit - ✅ **robots.txt present** 457 chars - ✅ **robots.txt references sitemap(s)** - ✅ **sitemap.xml present (29 URLs)** ## 6. LLM / AI Crawler Accessibility - ⚠️ **Google-Extended not explicitly addressed** No User-agent: Google-Extended block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults. - ⚠️ **Applebot-Extended not explicitly addressed** No User-agent: Applebot-Extended block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults. - ⚠️ **CCBot not explicitly addressed** No User-agent: CCBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults. - ✅ **GPTBot has explicit rules** An explicit User-agent block exists. Make sure it allows the paths you want indexed. - ✅ **ClaudeBot has explicit rules** An explicit User-agent block exists. Make sure it allows the paths you want indexed. - ✅ **PerplexityBot has explicit rules** An explicit User-agent block exists. Make sure it allows the paths you want indexed. - ✅ **OAI-SearchBot has explicit rules** An explicit User-agent block exists. Make sure it allows the paths you want indexed. - ✅ **llms.txt present** 6823 chars - ✅ **skill.md present** - ✅ **/.well-known/ai-plugin.json present** - ✅ **/.well-known/security.txt present** Security contact published — builds trust with crawlers and security researchers. ## 7. Positioning Clarity - ⚠️ **No pricing/plans link found** AI summaries commonly include pricing. Add a /pricing page even if pricing is custom. - ✅ **About/Team path discoverable** - ✅ **H1 communicates value** Restaurant Quality Dining, In Your Home - ✅ **Value-prop language detected** - ✅ **Contact / signup path discoverable** ## 8. Missing or Hard-to-Find Information - ⚠️ **5 data point(s) could not be found from public pages** · Pricing · New hires · Positioning · Executive team · Case studies or testimonials ## 9. Recommended Fixes - ⚠️ **Add a /pricing page** Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers. - ⚠️ **Allow Google-Extended in robots.txt** Add an explicit User-agent: Google-Extended Allow: / block so this AI crawler can read your site. - ⚠️ **Allow Applebot-Extended in robots.txt** Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site. - ⚠️ **Allow CCBot in robots.txt** Add an explicit User-agent: CCBot Allow: / block so this AI crawler can read your site. - ⚠️ **Add WebSite JSON-LD** Helps engines understand the root site and enables sitelinks-search-box features. - ⚠️ **Add Product / SoftwareApplication JSON-LD** On /pricing and feature pages — include offers, name, applicationCategory. ## 10. Priority To-Do List - [ ] **P2** — Add a /pricing page Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers. - [ ] **P3** — Allow Google-Extended in robots.txt Add an explicit User-agent: Google-Extended Allow: / block so this AI crawler can read your site. - [ ] **P3** — Allow Applebot-Extended in robots.txt Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site. - [ ] **P3** — Allow CCBot in robots.txt Add an explicit User-agent: CCBot Allow: / block so this AI crawler can read your site. - [ ] **P3** — Add WebSite JSON-LD Helps engines understand the root site and enables sitelinks-search-box features. - [ ] **P3** — Add Product / SoftwareApplication JSON-LD On /pricing and feature pages — include offers, name, applicationCategory. --- _Report by [CrawlProof](https://crawlproof.com). Reusable after every major website change._