# AEO Audit for clinikally.com **Target:** https://www.clinikally.com/ **Score:** 51 / 100 **Generated:** 2026-05-13T10:10:24.994Z **Pages crawled:** 9 **Findings:** 35 pass · 30 warn · 2 fail · 0 unknown --- ## 1. Crawl Summary - ✅ **Fetched 9 of 9 pages successfully** Target: https://www.clinikally.com ## 2. Data Found | Data Point | Found? | Source | Notes | |---|---:|---|---| | Pricing | No | — | — | | Customer logos | No | — | — | | Social proof | No | — | — | | Recent launches | Yes | Press/news pages | https://www.clinikally.com/blogs/news/unlocking-youthful-skin-the-anti-aging-power-of-kale-extract | | Blog post activity | Yes | Blog | https://www.clinikally.com/blogs/news/unlocking-youthful-skin-the-anti-aging-power-of-kale-extract | | New hires | No | — | Often only on a /blog/team or LinkedIn page | | Headline copy | Yes | Homepage | Clinikally | | Positioning | No | — | — | | Executive team | No | Navigation links | — | | Product/service descriptions | Yes | Homepage | From meta description | | Case studies or testimonials | No | — | — | | Contact/demo/signup paths | Yes | Navigation links | — | ## 3. Homepage Audit - ❌ **Alt text coverage: 41%** 88/213 images have alt text. - ✅ **Homepage fetched successfully** HTTP 200 · 1741669 bytes · 245ms - ✅ **Page load time: 0.24s** Fast — well within AI crawler budgets. - ✅ ** declared** - ✅ **Single H1** Clinikally - ✅ **`` present (68 chars)** - ✅ **Meta description present (152 chars)** - ✅ **Canonical present** https://www.clinikally.com/ - ✅ **Open Graph tags complete** - ✅ **Twitter Card tags complete** - ✅ **Critical content is server-rendered** Raw and rendered text are within 1% of each other. - ✅ **Content volume: 2787 words** Substantive content — AI models have enough to summarize and recommend. - ✅ **Heading structure: 17 (h1:1, h2:11, h3:5)** Multiple headings help AI chunk and outline your page. - ✅ **Internal links: 360** 360 internal + 57 external links help crawlers navigate. ## 4. Schema / Structured Data Audit - ⚠️ **SoftwareApplication missing** Adding SoftwareApplication JSON-LD helps LLMs identify your entity. - ⚠️ **FAQPage JSON-LD missing** Add an FAQPage block on pages that answer common questions — high-value for AI summaries. - ✅ **4 JSON-LD block(s) found** Types: Organization, WebPage, WebSite, BreadcrumbList - ✅ **Organization present** - ✅ **WebSite present** ## 5. robots.txt and sitemap.xml Audit - ✅ **robots.txt present** 5927 chars - ✅ **robots.txt references sitemap(s)** - ✅ **sitemap.xml present (8 URLs)** ## 6. LLM / AI Crawler Accessibility - ⚠️ **Applebot-Extended not explicitly addressed** No User-agent: Applebot-Extended block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults. - ⚠️ **skill.md missing** Add /skill.md describing what your site lets agents do — speeds up agent task routing. - ⚠️ **/.well-known/security.txt missing** Publish a /.well-known/security.txt with at least a Contact: line. Crawlers and security researchers expect it; AI systems use it as a trust signal. - ✅ **GPTBot has explicit rules** An explicit User-agent block exists. Make sure it allows the paths you want indexed. - ✅ **ClaudeBot has explicit rules** An explicit User-agent block exists. Make sure it allows the paths you want indexed. - ✅ **PerplexityBot has explicit rules** An explicit User-agent block exists. Make sure it allows the paths you want indexed. - ✅ **Google-Extended has explicit rules** An explicit User-agent block exists. Make sure it allows the paths you want indexed. - ✅ **OAI-SearchBot has explicit rules** An explicit User-agent block exists. Make sure it allows the paths you want indexed. - ✅ **CCBot has explicit rules** An explicit User-agent block exists. Make sure it allows the paths you want indexed. - ✅ **llms.txt present** 1010 chars ## 7. Positioning Clarity - ⚠️ **No pricing/plans link found** AI summaries commonly include pricing. Add a /pricing page even if pricing is custom. - ⚠️ **Value-prop language not detected** Pages with phrases like 'we help X', 'platform for Y', 'built for Z' are easier for LLMs to summarize. - ✅ **About/Team path discoverable** - ✅ **H1 communicates value** Clinikally - ✅ **Contact / signup path discoverable** ## 8. Missing or Hard-to-Find Information - ❌ **7 data point(s) could not be found from public pages** · Pricing · Customer logos · Social proof · New hires · Positioning · Executive team · Case studies or testimonials ## 9. Recommended Fixes - ⚠️ **Add a /pricing page** Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers. - ⚠️ **Add alt text to all meaningful images** Decorative-only images can use empty alt='', but logos, screenshots, and product images need descriptive alt. - ⚠️ **Allow Applebot-Extended in robots.txt** Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site. - ⚠️ **Add /skill.md** Describe what an agent can do with your site (e.g., 'Search docs', 'Look up pricing'). Useful for agentic flows. - ⚠️ **Publish /.well-known/security.txt** A security contact builds trust with crawlers and researchers. Minimal example: ``` Contact: mailto:security@yourdomain.com Expires: 2027-01-01T00:00:00.000Z Preferred-Languages: en ``` - ⚠️ **State your audience explicitly** Use phrases like 'Built for B2B SaaS marketing teams' on the homepage and About page. - ⚠️ **Add Product / SoftwareApplication JSON-LD** On /pricing and feature pages — include offers, name, applicationCategory. - ⚠️ **Add FAQPage JSON-LD** Wrap your homepage FAQ in FAQPage JSON-LD; it routinely lifts AI answer inclusion. ## 10. Priority To-Do List - [ ] **P2** — Add a /pricing page Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers. - [ ] **P3** — Add alt text to all meaningful images Decorative-only images can use empty alt='', but logos, screenshots, and product images need descriptive alt. - [ ] **P3** — Allow Applebot-Extended in robots.txt Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site. - [ ] **P3** — Add /skill.md Describe what an agent can do with your site (e.g., 'Search docs', 'Look up pricing'). Useful for agentic flows. - [ ] **P3** — Publish /.well-known/security.txt A security contact builds trust with crawlers and researchers. Minimal example: ``` Contact: mailto:security@yourdomain.com Expires: 2027-01-01T00:00:00.000Z Preferred-Languages: en ``` - [ ] **P3** — State your audience explicitly Use phrases like 'Built for B2B SaaS marketing teams' on the homepage and About page. - [ ] **P3** — Add Product / SoftwareApplication JSON-LD On /pricing and feature pages — include offers, name, applicationCategory. - [ ] **P3** — Add FAQPage JSON-LD Wrap your homepage FAQ in FAQPage JSON-LD; it routinely lifts AI answer inclusion. --- _Report by [CrawlProof](https://crawlproof.com). Reusable after every major website change._