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# AEO Audit for yellowmary.com **Target:** https://yellowmary.com/ **Score:** 43 / 100 **Generated:** 2026-05-21T15:33:15.313Z **Pages crawled:** 9 **Findings:** 36 pass · 96 warn · 5 fail · 0 unknown --- ## 1. Crawl Summary - ✅ **Fetched 9 of 9 pages successfully** Target: https://yellowmary.com ## 2. Data Found | Data Point | Found? | Source | Notes | |---|---:|---|---| | Pricing | No | — | — | | Customer logos | No | — | — | | Social proof | No | — | — | | Recent launches | No | — | — | | Blog post activity | No | — | — | | New hires | No | — | Often only on a /blog/team or LinkedIn page | | Headline copy | Yes | Homepage | Scott Heath | | Positioning | No | — | — | | Executive team | No | — | — | | Product/service descriptions | No | — | — | | Case studies or testimonials | No | — | — | | Contact/demo/signup paths | Yes | Footer links | — | ## 3. Homepage Audit - ⚠️ **Missing meta description** Add a `` to control the snippet AI/SERP show. - ⚠️ **Short `` (11 chars)** Aim for 30–60 chars. Lead with brand or product, then value prop. - ⚠️ **Open Graph: missing description** - ⚠️ **Twitter Card: missing description** Add twitter:card, twitter:title, twitter:description, twitter:image for richer previews in social and AI agent surfaces. - ❌ **Alt text coverage: 0%** 0/1 images have alt text. - ⚠️ **Heading structure: 1 (h1:1, h2:0, h3:0)** Few headings make it hard for AI to understand sectioning. Use h2/h3 to label each section. - ✅ **Homepage fetched successfully** HTTP 200 · 56156 bytes · 411ms - ✅ **Page load time: 0.41s** Fast — well within AI crawler budgets. - ✅ **<html lang="en-US"> declared** - ✅ **Single H1** Scott Heath - ✅ **Canonical present** https://www.rsheath.com - ✅ **Critical content is server-rendered** Raw and rendered text are within 5% of each other. - ✅ **Content volume: 311 words** Substantive content — AI models have enough to summarize and recommend. - ✅ **Internal links: 9** 9 internal + 11 external links help crawlers navigate. - ✅ **Favicon declared** ## 4. Content Quality - ❌ **Text-to-HTML ratio: 3.4%** Very low text density. AI crawlers will struggle to find substantive content. - ⚠️ **Snippet-ready blocks: 1 (ul:1, ol:0, table:0)** Add bullet lists, numbered steps, or a comparison table. Answer engines prefer structured blocks over prose. - ⚠️ **No question-style headings found** Phrase at least one heading as a user question (e.g. 'How does pricing work?') to match conversational AI queries. - ⚠️ **No date signal found** Add <time datetime="…"> or article:published_time meta. AI ranking weights freshness. - ⚠️ **No author byline found** Add `<meta name="author" content="Name">` or a visible byline with `rel="author"`. Strengthens E-E-A-T signals. ## 5. Schema / Structured Data Audit - ⚠️ **Organization missing** Adding Organization JSON-LD helps LLMs identify your entity. - ⚠️ **SoftwareApplication missing** Adding SoftwareApplication JSON-LD helps LLMs identify your entity. - ⚠️ **FAQPage JSON-LD missing** Add an FAQPage block on pages that answer common questions — high-value for AI summaries. - ⚠️ **Article / BlogPosting JSON-LD not found** Add Article / BlogPosting where applicable so AI answer engines can resolve the entity precisely. - ⚠️ **BreadcrumbList JSON-LD not found** Add BreadcrumbList where applicable so AI answer engines can resolve the entity precisely. - ⚠️ **Product / Offer JSON-LD not found** Add Product / Offer where applicable so AI answer engines can resolve the entity precisely. - ⚠️ **Person (author / founder) JSON-LD not found** Add Person (author / founder) where applicable so AI answer engines can resolve the entity precisely. - ⚠️ **HowTo JSON-LD not found** Add HowTo where applicable so AI answer engines can resolve the entity precisely. - ⚠️ **VideoObject JSON-LD not found** Add VideoObject where applicable so AI answer engines can resolve the entity precisely. - ✅ **2 JSON-LD block(s) found** Types: WebSite, LocalBusiness - ✅ **WebSite present** - ✅ **LocalBusiness JSON-LD present** ## 6. Links & Images - ❌ **2 broken link(s) in first 19** · 403 — https://secure.givelively.org/donate/collaborative-urban-sculpture/the-dragons · 999 — https://www.linkedin.com/in/r-scott-heath-86761a2/ - ⚠️ **Modern image formats: 0% (0/1 webp/avif)** 1 legacy (png/jpg/gif) image(s). Convert hero/above-the-fold images to WebP or AVIF. - ✅ **Explicit dimensions: 100% (1/1)** Most images have width/height — avoids layout shift. - ✅ **External nofollow: 0% (0/11)** Healthy mix of follow and nofollow outbound links. ## 7. Performance - ⚠️ **No Cache-Control header** Add a Cache-Control header so CDNs and AI crawlers can revalidate efficiently. - ✅ **Page size: 55 KB** Compact HTML payload — well within AI crawler limits. - ✅ **Resource requests: 15 (scripts:13, css:1, img:1)** Reasonable request count. - ✅ **No render-blocking head scripts** All head scripts use async or defer. - ✅ **Inline JS+CSS bulk: 33 KB** Inline payload is modest. - ✅ **Response time: 411ms** Fast first response. ## 8. Security - ❌ **1 insecure resource(s) on an https page** Update to https:// or use protocol-relative URLs. Examples: · http://static1.squarespace.com/static/583fb7c859cc68cd8a194afa/t/587027eee3df284f0b5135ac/1483745263077/SH.jpg?format=1500w - ⚠️ **Content-Security-Policy missing** Define a CSP to limit script sources — large reduction in XSS surface. - ⚠️ **X-Frame-Options missing** Add `X-Frame-Options: SAMEORIGIN` (or use CSP frame-ancestors) to prevent clickjacking. - ⚠️ **Referrer-Policy missing** Add `Referrer-Policy: strict-origin-when-cross-origin` for safer referrers. - ⚠️ **Permissions-Policy missing** Restrict browser features (camera, mic, geolocation) you don't use. - ✅ **Served over HTTPS** - ✅ **HSTS set** max-age=0 - ✅ **X-Content-Type-Options set** nosniff ## 9. robots.txt and sitemap.xml Audit - ✅ **robots.txt present** 1506 chars - ✅ **robots.txt references sitemap(s)** - ✅ **sitemap.xml present (44 URLs)** ## 10. LLM / AI Crawler Accessibility - ⚠️ **llms.txt missing** Add /llms.txt — a concise, link-rich summary that helps LLMs orient on your site. - ⚠️ **PerplexityBot not explicitly addressed** No User-agent: PerplexityBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults. - ⚠️ **OAI-SearchBot not explicitly addressed** No User-agent: OAI-SearchBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults. - ⚠️ **skill.md missing** Add /skill.md describing what your site lets agents do — speeds up agent task routing. - ✅ **GPTBot has explicit rules** An explicit User-agent block exists. Make sure it allows the paths you want indexed. - ✅ **ClaudeBot has explicit rules** An explicit User-agent block exists. Make sure it allows the paths you want indexed. - ✅ **Google-Extended has explicit rules** An explicit User-agent block exists. Make sure it allows the paths you want indexed. - ✅ **Applebot-Extended has explicit rules** An explicit User-agent block exists. Make sure it allows the paths you want indexed. - ✅ **CCBot has explicit rules** An explicit User-agent block exists. Make sure it allows the paths you want indexed. - ✅ **/.well-known/security.txt present** Security contact published — builds trust with crawlers and security researchers. ## 11. Positioning Clarity - ⚠️ **No clear About/Team link** Add an About or Team link in the nav or footer so LLMs can identify the company. - ⚠️ **No pricing/plans link found** AI summaries commonly include pricing. Add a /pricing page even if pricing is custom. - ⚠️ **Value-prop language not detected** Pages with phrases like 'we help X', 'platform for Y', 'built for Z' are easier for LLMs to summarize. - ✅ **H1 communicates value** Scott Heath - ✅ **Contact / signup path discoverable** ## 12. Missing or Hard-to-Find Information - ❌ **10 data point(s) could not be found from public pages** · Pricing · Customer logos · Social proof · Recent launches · Blog post activity · New hires · Positioning · Executive team · Product/service descriptions · Case studies or testimonials ## 13. Recommended Fixes - ⚠️ **Fix broken homepage links** We HEAD-probed the first 20 unique homepage links and found 4xx/5xx responses. Repair or remove them — broken links erode crawler trust. - ⚠️ **Fix mixed content** An https page loading http assets is downgraded by browsers and AI crawlers. Update asset URLs or use protocol-relative paths. - ⚠️ **Raise your text-to-HTML ratio** Strip unused inline scripts/styles and move large bundles to external files. AI crawlers struggle when most of the response is markup. - ⚠️ **Add a meta description** 50–160 chars. Repeat your core value prop in plain language; this often becomes the AI snippet. ```html <meta name="description" content="CrawlProof shows you exactly how AI crawlers see your site, then tells you what to fix." /> ``` - ⚠️ **Add /llms.txt** A short Markdown-flavored summary at the root. Include your H1, value prop, top 5–10 links, and pricing summary. - ⚠️ **Make your About/Team page reachable** Add a top-nav or footer link to /about or /team so LLMs can identify the entity behind the site. - ⚠️ **Add a /pricing page** Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers. - ⚠️ **Add Organization JSON-LD** Include name, url, logo, sameAs (your social profiles). LLMs use this to resolve your brand entity. - ⚠️ **Add lists or comparison tables** Answer engines lift bulleted lists, numbered steps, and tables verbatim. Add at least 2 snippet-ready blocks to the homepage. - ⚠️ **Phrase a heading as a user question** Use headings like 'How does pricing work?' or 'Who is this for?' — they map directly to conversational AI queries. - ⚠️ **Publish a date signal** Add `<time datetime="2026-05-17">` or `<meta property="article:published_time">`. AI ranking heavily weights freshness. - ⚠️ **Set a meaningful `<title>`** 30–60 chars. Lead with the brand or product, then the value prop. ```html <title>CrawlProof — AEO audits for AI crawlers ``` - ⚠️ **Complete Open Graph tags** AI bots use OG for fast disambiguation. Add all four: ```html ``` - ⚠️ **Add Twitter Card meta tags** Used by social platforms and AI agents for richer previews. ```html ``` - ⚠️ **Add alt text to all meaningful images** Decorative-only images can use empty alt='', but logos, screenshots, and product images need descriptive alt. - ⚠️ **Add structured headings** Use h2 for each section and h3 for sub-points. AI uses these to outline and chunk the page. - ⚠️ **Use modern image formats** Serve WebP or AVIF for hero/above-the-fold images. Keep legacy PNG/JPG only as