AEO Audit for artelierbm.ro
Target: https://artelierbm.ro/
Score: 50 / 100
Generated: 2026-05-13T11:34:10.220Z
Pages crawled: 5
Findings: 27 pass · 55 warn · 1 fail · 0 unknown
1. Crawl Summary
- ✅ Fetched 5 of 5 pages successfully Target: https://artelierbm.ro
2. Data Found
| Data Point | Found? | Source | Notes |
|---|---|---|---|
| Pricing | No | — | — |
| Customer logos | No | — | — |
| Social proof | No | — | — |
| Recent launches | Yes | Press/news pages | https://artelierbm.ro/blog.html |
| Blog post activity | Yes | Blog | https://artelierbm.ro/blog.html |
| New hires | No | — | Often only on a /blog/team or LinkedIn page |
| Headline copy | Yes | Homepage | Recondiționare & Reparații Încălțăminte Baia Mare |
| Positioning | No | — | — |
| Executive team | No | — | — |
| Product/service descriptions | Yes | Homepage | From meta description |
| Case studies or testimonials | No | — | — |
| Contact/demo/signup paths | Yes | Navigation links | — |
3. Homepage Audit
- ⚠️ Page load time: 1.08s Acceptable — consider optimizing for faster crawl times.
- ✅ Homepage fetched successfully HTTP 200 · 157606 bytes · 1077ms
- ✅ declared
- ✅ Single H1 Recondiționare & Reparații Încălțăminte Baia Mare
- ✅
<title>present (59 chars) - ✅ Meta description present (142 chars)
- ✅ Canonical present https://artelierbm.ro/
- ✅ Open Graph tags complete
- ✅ Twitter Card tags complete
- ✅ Critical content is server-rendered Raw and rendered text are within 11% of each other.
- ✅ Alt text coverage: 95% 21/22 images have alt text.
- ✅ Content volume: 1961 words Substantive content — AI models have enough to summarize and recommend.
- ✅ Heading structure: 39 (h1:1, h2:9, h3:29) Multiple headings help AI chunk and outline your page.
- ✅ Internal links: 8 8 internal + 9 external links help crawlers navigate.
4. Schema / Structured Data Audit
- ⚠️ Organization missing Adding Organization JSON-LD helps LLMs identify your entity.
- ⚠️ SoftwareApplication missing Adding SoftwareApplication JSON-LD helps LLMs identify your entity.
- ✅ 11 JSON-LD block(s) found Types: LocalBusiness, WebSite, WebPage, FAQPage, ImageGallery, Service, Service, Service, Service, HowTo, SpeakableSpecification
- ✅ WebSite present
- ✅ FAQPage JSON-LD present
5. robots.txt and sitemap.xml Audit
- ✅ robots.txt present 66 chars
- ✅ robots.txt references sitemap(s)
- ✅ sitemap.xml present (4 URLs)
6. LLM / AI Crawler Accessibility
- ⚠️ llms.txt missing Add /llms.txt — a concise, link-rich summary that helps LLMs orient on your site.
- ⚠️ GPTBot not explicitly addressed No User-agent: GPTBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
- ⚠️ ClaudeBot not explicitly addressed No User-agent: ClaudeBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
- ⚠️ PerplexityBot not explicitly addressed No User-agent: PerplexityBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
- ⚠️ Google-Extended not explicitly addressed No User-agent: Google-Extended block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
- ⚠️ OAI-SearchBot not explicitly addressed No User-agent: OAI-SearchBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
- ⚠️ Applebot-Extended not explicitly addressed No User-agent: Applebot-Extended block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
- ⚠️ CCBot not explicitly addressed No User-agent: CCBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
- ⚠️ skill.md missing Add /skill.md describing what your site lets agents do — speeds up agent task routing.
- ⚠️ /.well-known/security.txt missing Publish a /.well-known/security.txt with at least a Contact: line. Crawlers and security researchers expect it; AI systems use it as a trust signal.
7. Positioning Clarity
- ⚠️ No clear About/Team link Add an About or Team link in the nav or footer so LLMs can identify the company.
- ⚠️ No pricing/plans link found AI summaries commonly include pricing. Add a /pricing page even if pricing is custom.
- ⚠️ Value-prop language not detected Pages with phrases like 'we help X', 'platform for Y', 'built for Z' are easier for LLMs to summarize.
- ✅ H1 communicates value Recondiționare & Reparații Încălțăminte Baia Mare
- ✅ Contact / signup path discoverable
8. Missing or Hard-to-Find Information
- ❌ 7 data point(s) could not be found from public pages · Pricing · Customer logos · Social proof · New hires · Positioning · Executive team · Case studies or testimonials
9. Recommended Fixes
⚠️ Add /llms.txt A short Markdown-flavored summary at the root. Include your H1, value prop, top 5–10 links, and pricing summary.
⚠️ Make your About/Team page reachable Add a top-nav or footer link to /about or /team so LLMs can identify the entity behind the site.
⚠️ Add a /pricing page Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers.
⚠️ Add Organization JSON-LD Include name, url, logo, sameAs (your social profiles). LLMs use this to resolve your brand entity.
⚠️ Speed up homepage rendering AI crawlers commonly time out around 3s. Cache the HTML, ship less JS for the first paint, and pre-render the hero section server-side.
⚠️ Allow GPTBot in robots.txt Add an explicit User-agent: GPTBot Allow: / block so this AI crawler can read your site.
⚠️ Allow ClaudeBot in robots.txt Add an explicit User-agent: ClaudeBot Allow: / block so this AI crawler can read your site.
⚠️ Allow PerplexityBot in robots.txt Add an explicit User-agent: PerplexityBot Allow: / block so this AI crawler can read your site.
⚠️ Allow Google-Extended in robots.txt Add an explicit User-agent: Google-Extended Allow: / block so this AI crawler can read your site.
⚠️ Allow OAI-SearchBot in robots.txt Add an explicit User-agent: OAI-SearchBot Allow: / block so this AI crawler can read your site.
⚠️ Allow Applebot-Extended in robots.txt Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site.
⚠️ Allow CCBot in robots.txt Add an explicit User-agent: CCBot Allow: / block so this AI crawler can read your site.
⚠️ Add /skill.md Describe what an agent can do with your site (e.g., 'Search docs', 'Look up pricing'). Useful for agentic flows.
⚠️ Publish /.well-known/security.txt A security contact builds trust with crawlers and researchers. Minimal example:
Contact: mailto:security@yourdomain.com Expires: 2027-01-01T00:00:00.000Z Preferred-Languages: en⚠️ State your audience explicitly Use phrases like 'Built for B2B SaaS marketing teams' on the homepage and About page.
⚠️ Add Product / SoftwareApplication JSON-LD On /pricing and feature pages — include offers, name, applicationCategory.
10. Priority To-Do List
P2 — Add /llms.txt A short Markdown-flavored summary at the root. Include your H1, value prop, top 5–10 links, and pricing summary.
P2 — Make your About/Team page reachable Add a top-nav or footer link to /about or /team so LLMs can identify the entity behind the site.
P2 — Add a /pricing page Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers.
P2 — Add Organization JSON-LD Include name, url, logo, sameAs (your social profiles). LLMs use this to resolve your brand entity.
P3 — Speed up homepage rendering AI crawlers commonly time out around 3s. Cache the HTML, ship less JS for the first paint, and pre-render the hero section server-side.
P3 — Allow GPTBot in robots.txt Add an explicit User-agent: GPTBot Allow: / block so this AI crawler can read your site.
P3 — Allow ClaudeBot in robots.txt Add an explicit User-agent: ClaudeBot Allow: / block so this AI crawler can read your site.
P3 — Allow PerplexityBot in robots.txt Add an explicit User-agent: PerplexityBot Allow: / block so this AI crawler can read your site.
P3 — Allow Google-Extended in robots.txt Add an explicit User-agent: Google-Extended Allow: / block so this AI crawler can read your site.
P3 — Allow OAI-SearchBot in robots.txt Add an explicit User-agent: OAI-SearchBot Allow: / block so this AI crawler can read your site.
P3 — Allow Applebot-Extended in robots.txt Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site.
P3 — Allow CCBot in robots.txt Add an explicit User-agent: CCBot Allow: / block so this AI crawler can read your site.
P3 — Add /skill.md Describe what an agent can do with your site (e.g., 'Search docs', 'Look up pricing'). Useful for agentic flows.
P3 — Publish /.well-known/security.txt A security contact builds trust with crawlers and researchers. Minimal example:
``` Contact: mailto:security@yourdomain.com Expires: 2027-01-01T00:00:00.000Z Preferred-Languages: en ```P3 — State your audience explicitly Use phrases like 'Built for B2B SaaS marketing teams' on the homepage and About page.
P3 — Add Product / SoftwareApplication JSON-LD On /pricing and feature pages — include offers, name, applicationCategory.
Report by CrawlProof. Reusable after every major website change.