CrawlProof

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AEO Audit for google.com

Target: https://google.com/
Score: 37 / 100
Generated: 2026-05-23T11:07:40.395Z
Pages crawled: 7
Findings: 27 pass · 91 warn · 8 fail · 0 unknown


1. Crawl Summary

2. Data Found

Data PointFound?SourceNotes
PricingNo
Customer logosNo
Social proofNo
Recent launchesNo
Blog post activityNo
New hiresNoOften only on a /blog/team or LinkedIn page
Headline copyNo
PositioningNo
Executive teamYesAbout/team pagehttps://google.com/intl/en/about.html
Product/service descriptionsYesNavigation linkshttps://google.com/services/
Case studies or testimonialsNo
Contact/demo/signup pathsNo

3. Homepage Audit

  • Missing H1 No <h1> element found. LLMs use the H1 as the strongest signal of what the page is about.
  • Content volume: 12 words Very thin content. AI models need substantive text to understand and recommend your site.
  • ⚠️ Short <title> (6 chars) Aim for 30–60 chars. Lead with brand or product, then value prop.
  • ⚠️ Missing canonical link Add <link rel="canonical" href="https://your-domain"> to prevent dup-content confusion.
  • Open Graph: missing title, description, image
  • ⚠️ No Twitter Card tags Add twitter:card, twitter:title, twitter:description, twitter:image for richer previews in social and AI agent surfaces.
  • Heading structure: 0 (h1:0, h2:0, h3:0) Few headings make it hard for AI to understand sectioning. Use h2/h3 to label each section.
  • ⚠️ Favicon missing Add <link rel="icon" href="/favicon.ico"> (and an apple-touch-icon) so AI citation cards have a brand mark.
  • Homepage fetched successfully HTTP 200 · 80629 bytes · 117ms
  • Page load time: 0.12s Fast — well within AI crawler budgets.
  • declared
  • Meta description present (159 chars)
  • Critical content is server-rendered Raw and rendered text are within 0% of each other.
  • Alt text coverage: 100% 1/1 images have alt text.
  • Internal links: 6 6 internal + 4 external links help crawlers navigate.
  • Robots meta: "noodp,"

4. Content Quality

  • Text-to-HTML ratio: 0.1% Very low text density. AI crawlers will struggle to find substantive content.
  • ⚠️ Snippet-ready blocks: 1 (ul:0, ol:0, table:1) Add bullet lists, numbered steps, or a comparison table. Answer engines prefer structured blocks over prose.
  • ⚠️ No question-style headings found Phrase at least one heading as a user question (e.g. 'How does pricing work?') to match conversational AI queries.
  • ⚠️ No date signal found Add or article:published_time meta. AI ranking weights freshness.
  • ⚠️ No author byline found Add <meta name="author" content="Name"> or a visible byline with rel="author". Strengthens E-E-A-T signals.

5. Schema / Structured Data Audit

  • No JSON-LD structured data found Add JSON-LD blocks (Organization, SoftwareApplication, FAQPage, BreadcrumbList) so AI answer engines can ingest your data without guessing.
  • ⚠️ Modern image formats: 0% (0/1 webp/avif) 1 legacy (png/jpg/gif) image(s). Convert hero/above-the-fold images to WebP or AVIF.
  • Explicit dimensions: 100% (1/1) Most images have width/height — avoids layout shift.
  • External nofollow: 0% (0/4) Healthy mix of follow and nofollow outbound links.
  • No broken links in first 10 HEAD-probed the first 20 unique homepage links — all 2xx/3xx.

7. Performance

  • ⚠️ Inline JS+CSS bulk: 74 KB Move large inline scripts/styles to external files to enable caching.
  • Page size: 79 KB Compact HTML payload — well within AI crawler limits.
  • Resource requests: 2 (scripts:0, css:1, img:1) Reasonable request count.
  • No render-blocking head scripts All head scripts use async or defer.
  • Response time: 117ms Fast first response.
  • Cache-Control set Cache-Control: private, max-age=0

8. Security

  • ⚠️ HSTS missing Add Strict-Transport-Security: max-age=31536000; includeSubDomains once you're confident in https.
  • ⚠️ Content-Security-Policy missing Define a CSP to limit script sources — large reduction in XSS surface.
  • ⚠️ X-Content-Type-Options missing Add X-Content-Type-Options: nosniff to block MIME-type sniffing.
  • ⚠️ Referrer-Policy missing Add Referrer-Policy: strict-origin-when-cross-origin for safer referrers.
  • ⚠️ Permissions-Policy missing Restrict browser features (camera, mic, geolocation) you don't use.
  • Served over HTTPS
  • No mixed content detected
  • X-Frame-Options set SAMEORIGIN

9. robots.txt and sitemap.xml Audit

  • robots.txt present 6549 chars
  • robots.txt references sitemap(s)
  • sitemap.xml present (20 URLs)

10. LLM / AI Crawler Accessibility

  • ⚠️ llms.txt missing Add /llms.txt — a concise, link-rich summary that helps LLMs orient on your site.
  • ⚠️ GPTBot not explicitly addressed No User-agent: GPTBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
  • ⚠️ ClaudeBot not explicitly addressed No User-agent: ClaudeBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
  • ⚠️ PerplexityBot not explicitly addressed No User-agent: PerplexityBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
  • ⚠️ Google-Extended not explicitly addressed No User-agent: Google-Extended block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
  • ⚠️ OAI-SearchBot not explicitly addressed No User-agent: OAI-SearchBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
  • ⚠️ Applebot-Extended not explicitly addressed No User-agent: Applebot-Extended block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
  • ⚠️ CCBot not explicitly addressed No User-agent: CCBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
  • ⚠️ skill.md missing Add /skill.md describing what your site lets agents do — speeds up agent task routing.
  • /.well-known/security.txt present Security contact published — builds trust with crawlers and security researchers.

11. Positioning Clarity

  • ⚠️ H1 missing or too short to convey value Add a clear, single-sentence H1 like 'We help X do Y.'
  • No discoverable CTA Add a clearly-labeled Contact, Demo, or Sign up link to the nav or hero.
  • ⚠️ No pricing/plans link found AI summaries commonly include pricing. Add a /pricing page even if pricing is custom.
  • ⚠️ Value-prop language not detected Pages with phrases like 'we help X', 'platform for Y', 'built for Z' are easier for LLMs to summarize.
  • About/Team path discoverable

12. Missing or Hard-to-Find Information

  • 10 data point(s) could not be found from public pages · Pricing · Customer logos · Social proof · Recent launches · Blog post activity · New hires · Headline copy · Positioning · Case studies or testimonials · Contact/demo/signup paths
  • ⚠️ Add a single, focused H1 to the homepage One <h1> per page. Write it as 'We help [audience] [do thing].' so an LLM can quote it verbatim.

  • ⚠️ Add more substantive homepage content AI models need 300+ words of visible body text to summarize and recommend a site. Add a value-prop paragraph, a short FAQ, and a 'how it works' section.

  • ⚠️ Rewrite the homepage H1 to be self-evident Replace clever copy with literal copy. 'We help X do Y' beats 'Reimagine Y'.

  • ⚠️ Add a discoverable CTA Place 'Contact sales' or 'Start free' in the top-right of the nav. LLMs cite the visible label.

  • ⚠️ Add JSON-LD structured data Start with Organization on the root layout and SoftwareApplication or Product on /pricing. Add FAQPage on any FAQ section.

  • ⚠️ Raise your text-to-HTML ratio Strip unused inline scripts/styles and move large bundles to external files. AI crawlers struggle when most of the response is markup.

  • ⚠️ Add /llms.txt A short Markdown-flavored summary at the root. Include your H1, value prop, top 5–10 links, and pricing summary.

  • ⚠️ Add a /pricing page Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers.

  • ⚠️ Add lists or comparison tables Answer engines lift bulleted lists, numbered steps, and tables verbatim. Add at least 2 snippet-ready blocks to the homepage.

  • ⚠️ Phrase a heading as a user question Use headings like 'How does pricing work?' or 'Who is this for?' — they map directly to conversational AI queries.

  • ⚠️ Publish a date signal Add <time datetime="2026-05-17"> or <meta property="article:published_time">. AI ranking heavily weights freshness.

  • ⚠️ Set a meaningful <title> 30–60 chars. Lead with the brand or product, then the value prop.

    <title>CrawlProof — AEO audits for AI crawlers</title>
    
  • ⚠️ Add a canonical link Prevents dup-content drift and tells AI crawlers which URL is authoritative.

    <link rel="canonical" href="https://yoursite.com/" />
    
  • ⚠️ Complete Open Graph tags AI bots use OG for fast disambiguation. Add all four:

    <meta property="og:title" content="Your Page Title" />
    <meta property="og:description" content="50–160 char description of this page." />
    <meta property="og:image" content="https://yoursite.com/og-image.jpg" />
    <meta property="og:url" content="https://yoursite.com/" />
    <meta property="og:type" content="website" />
    <meta property="og:site_name" content="YourSite" />
    
  • ⚠️ Add Twitter Card meta tags Used by social platforms and AI agents for richer previews.

    <meta name="twitter:card" content="summary_large_image" />
    <meta name="twitter:title" content="Your Page Title" />
    <meta name="twitter:description" content="50–160 char description." />
    <meta name="twitter:image" content="https://yoursite.com/og-image.jpg" />
    
  • ⚠️ Add structured headings Use h2 for each section and h3 for sub-points. AI uses these to outline and chunk the page.

  • ⚠️ Use modern image formats Serve WebP or AVIF for hero/above-the-fold images. Keep legacy PNG/JPG only as fallbacks.

  • ⚠️ Allow GPTBot in robots.txt Add an explicit User-agent: GPTBot Allow: / block so this AI crawler can read your site.

  • ⚠️ Allow ClaudeBot in robots.txt Add an explicit User-agent: ClaudeBot Allow: / block so this AI crawler can read your site.

  • ⚠️ Allow PerplexityBot in robots.txt Add an explicit User-agent: PerplexityBot Allow: / block so this AI crawler can read your site.

  • ⚠️ Allow Google-Extended in robots.txt Add an explicit User-agent: Google-Extended Allow: / block so this AI crawler can read your site.

  • ⚠️ Allow OAI-SearchBot in robots.txt Add an explicit User-agent: OAI-SearchBot Allow: / block so this AI crawler can read your site.

  • ⚠️ Allow Applebot-Extended in robots.txt Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site.

  • ⚠️ Allow CCBot in robots.txt Add an explicit User-agent: CCBot Allow: / block so this AI crawler can read your site.

  • ⚠️ Add /skill.md Describe what an agent can do with your site (e.g., 'Search docs', 'Look up pricing'). Useful for agentic flows.

  • ⚠️ Externalize large inline JS/CSS Inline blobs aren't cacheable. Move >50 KB inline payloads to versioned external files.

  • ⚠️ State your audience explicitly Use phrases like 'Built for B2B SaaS marketing teams' on the homepage and About page.

  • ⚠️ Enable HSTS Add Strict-Transport-Security: max-age=31536000; includeSubDomains once you're confident every subdomain is https-ready.

  • ⚠️ Define a Content-Security-Policy Start with Content-Security-Policy-Report-Only to learn safe sources, then enforce. Cuts XSS blast radius.

  • ⚠️ Declare an author byline Add <meta name="author" content="Name"> or a visible byline with rel="author". Combine with Person JSON-LD for E-E-A-T.

  • ⚠️ Add a favicon Add <link rel="icon" href="/favicon.ico"> and an apple-touch-icon so AI citation cards show your brand mark.

  • ⚠️ Add X-Content-Type-Options X-Content-Type-Options: nosniff prevents browsers from MIME-sniffing responses.

  • ⚠️ Set a Referrer-Policy Referrer-Policy: strict-origin-when-cross-origin is a safe default.

  • ⚠️ Set a Permissions-Policy Restrict browser features you don't use, e.g. Permissions-Policy: camera=(), microphone=(), geolocation=().

14. Priority To-Do List

  • P1 — Add a single, focused H1 to the homepage One <h1> per page. Write it as 'We help [audience] [do thing].' so an LLM can quote it verbatim.

  • P1 — Add more substantive homepage content AI models need 300+ words of visible body text to summarize and recommend a site. Add a value-prop paragraph, a short FAQ, and a 'how it works' section.

  • P1 — Rewrite the homepage H1 to be self-evident Replace clever copy with literal copy. 'We help X do Y' beats 'Reimagine Y'.

  • P1 — Add a discoverable CTA Place 'Contact sales' or 'Start free' in the top-right of the nav. LLMs cite the visible label.

  • P1 — Add JSON-LD structured data Start with Organization on the root layout and SoftwareApplication or Product on /pricing. Add FAQPage on any FAQ section.

  • P2 — Raise your text-to-HTML ratio Strip unused inline scripts/styles and move large bundles to external files. AI crawlers struggle when most of the response is markup.

  • P2 — Add /llms.txt A short Markdown-flavored summary at the root. Include your H1, value prop, top 5–10 links, and pricing summary.

  • P2 — Add a /pricing page Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers.

  • P3 — Add lists or comparison tables Answer engines lift bulleted lists, numbered steps, and tables verbatim. Add at least 2 snippet-ready blocks to the homepage.

  • P3 — Phrase a heading as a user question Use headings like 'How does pricing work?' or 'Who is this for?' — they map directly to conversational AI queries.

  • P3 — Publish a date signal Add <time datetime="2026-05-17"> or <meta property="article:published_time">. AI ranking heavily weights freshness.

  • P3 — Set a meaningful <title> 30–60 chars. Lead with the brand or product, then the value prop.

    ```html
    <title>CrawlProof — AEO audits for AI crawlers</title>
    ```
    
  • P3 — Add a canonical link Prevents dup-content drift and tells AI crawlers which URL is authoritative.

    ```html
    <link rel="canonical" href="https://yoursite.com/" />
    ```
    
  • P3 — Complete Open Graph tags AI bots use OG for fast disambiguation. Add all four:

    ```html
    <meta property="og:title" content="Your Page Title" />
    <meta property="og:description" content="50–160 char description of this page." />
    <meta property="og:image" content="https://yoursite.com/og-image.jpg" />
    <meta property="og:url" content="https://yoursite.com/" />
    <meta property="og:type" content="website" />
    <meta property="og:site_name" content="YourSite" />
    ```
    
  • P3 — Add Twitter Card meta tags Used by social platforms and AI agents for richer previews.

    ```html
    <meta name="twitter:card" content="summary_large_image" />
    <meta name="twitter:title" content="Your Page Title" />
    <meta name="twitter:description" content="50–160 char description." />
    <meta name="twitter:image" content="https://yoursite.com/og-image.jpg" />
    ```
    
  • P3 — Add structured headings Use h2 for each section and h3 for sub-points. AI uses these to outline and chunk the page.

  • P3 — Use modern image formats Serve WebP or AVIF for hero/above-the-fold images. Keep legacy PNG/JPG only as fallbacks.

  • P3 — Allow GPTBot in robots.txt Add an explicit User-agent: GPTBot Allow: / block so this AI crawler can read your site.

  • P3 — Allow ClaudeBot in robots.txt Add an explicit User-agent: ClaudeBot Allow: / block so this AI crawler can read your site.

  • P3 — Allow PerplexityBot in robots.txt Add an explicit User-agent: PerplexityBot Allow: / block so this AI crawler can read your site.


Report by CrawlProof. Reusable after every major website change.