AEO Audit for summitandstoneproperties.com
Target: https://summitandstoneproperties.com/
Score: 59 / 100
Generated: 2026-09-03T00:38:43.498Z
Pages crawled: 9
Findings: 66 pass · 92 warn · 0 fail · 0 unknown
1. Crawl Summary
- ✅ Fetched 9 of 9 pages successfully Target: https://summitandstoneproperties.com
2. Data Found
| Data Point | Found? | Source | Notes |
|---|---|---|---|
| Pricing | No | — | — |
| Customer logos | No | — | — |
| Social proof | No | — | — |
| Recent launches | Yes | Press/news pages | https://summitandstoneproperties.com/blog |
| Blog post activity | Yes | Blog | https://summitandstoneproperties.com/blog |
| New hires | No | — | Often only on a /blog/team or LinkedIn page |
| Headline copy | Yes | Homepage | Find Your Dream Home in Zambia |
| Positioning | No | — | — |
| Executive team | Yes | About/team page | https://summitandstoneproperties.com/about |
| Product/service descriptions | Yes | Homepage | From meta description |
| Case studies or testimonials | Yes | Navigation links | testimonial |
| Contact/demo/signup paths | Yes | Navigation links | — |
3. Homepage Audit
- ✅ Homepage fetched successfully HTTP 200 · 154514 bytes · 145ms
- ✅ Page load time: 0.14s Fast — well within AI crawler budgets.
- ✅ declared
- ✅ Single H1 Find Your Dream Home in Zambia
- ✅
<title>present (68 chars) - ✅ Meta description present (146 chars)
- ✅ Canonical present https://summitandstoneproperties.com/
- ✅ Open Graph tags complete
- ✅ Twitter Card tags complete
- ✅ Critical content is server-rendered Raw and rendered text are within 25% of each other.
- ✅ Alt text coverage: 100% 12/12 images have alt text.
- ✅ Content volume: 2057 words Substantive content — AI models have enough to summarize and recommend.
- ✅ Heading structure: 19 (h1:1, h2:6, h3:12) Multiple headings help AI chunk and outline your page.
- ✅ Internal links: 196 196 internal + 15 external links help crawlers navigate.
- ✅ Robots meta: "index, follow"
- ✅ Favicon declared
4. Content Quality
- ⚠️ No question-style headings found Phrase at least one heading as a user question (e.g. 'How does pricing work?') to match conversational AI queries.
- ⚠️ Text-to-HTML ratio: 9.2% Low text density — most of the response is markup/script.
- ⚠️ No author byline found Add
<meta name="author" content="Name">or a visible byline withrel="author". Strengthens E-E-A-T signals. - ✅ Heading levels are well-ordered 23 headings nested in order.
- ✅ Snippet-ready blocks: 3 (ul:3, ol:0, table:0) Lists and tables are extracted verbatim by AI answer engines.
- ✅ Date signal present time[datetime]: 3
5. Schema / Structured Data Audit
- ⚠️ SoftwareApplication missing Adding SoftwareApplication JSON-LD helps LLMs identify your entity.
- ⚠️ Article / BlogPosting JSON-LD not found Add Article / BlogPosting where applicable so AI answer engines can resolve the entity precisely.
- ⚠️ BreadcrumbList JSON-LD not found Add BreadcrumbList where applicable so AI answer engines can resolve the entity precisely.
- ⚠️ Product / Offer JSON-LD not found Add Product / Offer where applicable so AI answer engines can resolve the entity precisely.
- ⚠️ Person (author / founder) JSON-LD not found Add Person (author / founder) where applicable so AI answer engines can resolve the entity precisely.
- ⚠️ HowTo JSON-LD not found Add HowTo where applicable so AI answer engines can resolve the entity precisely.
- ⚠️ VideoObject JSON-LD not found Add VideoObject where applicable so AI answer engines can resolve the entity precisely.
- ✅ 5 JSON-LD block(s) found Types: WebSite, Organization+RealEstateAgent, FAQPage, RealEstateAgent+LocalBusiness, Organization
- ✅ Organization present
- ✅ WebSite present
- ✅ FAQPage JSON-LD present
- ✅ LocalBusiness JSON-LD present
6. Links & Images
- ⚠️ Modern image formats: 0% (0/12 webp/avif) 7 legacy (png/jpg/gif) image(s). Convert hero/above-the-fold images to WebP or AVIF.
- ⚠️ Explicit dimensions: 42% (5/12) Add width and height attributes on tags to prevent CLS.
- ⚠️ Responsive srcset: 0/12 Use srcset/sizes to serve appropriately-sized images on mobile. Reduces wasted bytes.
- ⚠️ External nofollow: 73% (11/15) Most external links are nofollow. Verify this matches your link policy.
- ✅ Lazy loading: 67% (8/12) Most below-the-fold images defer load — good for perf and crawl budgets.
- ✅ No broken links in first 20 HEAD-probed the first 20 unique homepage links — all 2xx/3xx.
7. Performance
- ⚠️ 1 render-blocking script(s) in Move non-critical scripts to end of or add
defer/async. - ⚠️ No Cache-Control header Add a Cache-Control header so CDNs and AI crawlers can revalidate efficiently.
- ✅ Page size: 151 KB Compact HTML payload — well within AI crawler limits.
- ✅ Resource requests: 15 (scripts:1, css:2, img:12) Reasonable request count.
- ✅ Inline JS+CSS bulk: 15 KB Inline payload is modest.
- ✅ Response time: 145ms Fast first response.
- ✅ Compression enabled (Brotli) Content-Encoding: br
- ✅ Lazy loading: 8/12 images
8. Security
- ⚠️ HSTS missing Add
Strict-Transport-Security: max-age=31536000; includeSubDomainsonce you're confident in https. - ✅ Served over HTTPS
- ✅ No mixed content detected
- ✅ Content-Security-Policy set default-src 'self'; script-src 'self' 'unsafe-inline' https://www.googletagmanager.com https://analytics.ahrefs.com http…
- ✅ X-Frame-Options set SAMEORIGIN
- ✅ X-Content-Type-Options set nosniff
- ✅ Referrer-Policy set strict-origin-when-cross-origin
- ✅ Permissions-Policy set camera=(), microphone=(), geolocation=(), payment=(), usb=()
9. robots.txt and sitemap.xml Audit
- ✅ robots.txt present 1121 chars
- ✅ robots.txt references sitemap(s)
- ✅ sitemap.xml present (184 URLs)
10. LLM / AI Crawler Accessibility
- ⚠️ Google-Extended not explicitly addressed No User-agent: Google-Extended block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
- ⚠️ OAI-SearchBot not explicitly addressed No User-agent: OAI-SearchBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
- ⚠️ Applebot-Extended not explicitly addressed No User-agent: Applebot-Extended block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
- ⚠️ CCBot not explicitly addressed No User-agent: CCBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
- ⚠️ skill.md missing Add /skill.md describing what your site lets agents do — speeds up agent task routing.
- ⚠️ /.well-known/security.txt missing Publish a /.well-known/security.txt with at least a Contact: line. Crawlers and security researchers expect it; AI systems use it as a trust signal.
- ⚠️ /llms-full.txt missing Add /llms-full.txt with concatenated Markdown of all key pages. Lets LLMs ingest your full site in one request.
- ✅ GPTBot has explicit rules An explicit User-agent block exists. Make sure it allows the paths you want indexed.
- ✅ ClaudeBot has explicit rules An explicit User-agent block exists. Make sure it allows the paths you want indexed.
- ✅ PerplexityBot has explicit rules An explicit User-agent block exists. Make sure it allows the paths you want indexed.
- ✅ llms.txt present 5557 chars
11. Positioning Clarity
- ⚠️ No pricing/plans link found AI summaries commonly include pricing. Add a /pricing page even if pricing is custom.
- ⚠️ Value-prop language not detected Pages with phrases like 'we help X', 'platform for Y', 'built for Z' are easier for LLMs to summarize.
- ✅ About/Team path discoverable
- ✅ H1 communicates value Find Your Dream Home in Zambia
- ✅ Contact / signup path discoverable
12. Missing or Hard-to-Find Information
- ⚠️ 5 data point(s) could not be found from public pages · Pricing · Customer logos · Social proof · New hires · Positioning
13. Recommended Fixes
⚠️ Add sameAs knowledge graph links to Organization schema Extend your Organization JSON-LD to include
sameAspointing to authoritative directories:{ "@context": "https://schema.org", "@type": "Organization", "name": "Your Brand", "url": "https://yoursite.com", "sameAs": [ "https://en.wikipedia.org/wiki/Your_Brand", "https://www.wikidata.org/wiki/Q12345678", "https://www.linkedin.com/company/your-brand", "https://www.crunchbase.com/organization/your-brand" ] }These links anchor your brand as a known entity in AI knowledge graphs, making it far more likely that generative models cite you by name rather than paraphrase.
⚠️ Add an AI agent integration file At minimum, add a skill.md at /skill.md so Claude and similar agents can discover your API:
# Your Brand Skill API endpoint: https://yoursite.com/api Auth: Bearer token ## Tools - search: Search the knowledge base - get_article: Retrieve a full article by IDAlso consider /.well-known/ai-plugin.json (ChatGPT plugin discovery) and /.well-known/agent-card.json (Google A2A protocol) for broader agent compatibility.
⚠️ Add a /pricing page Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers.
⚠️ Phrase a heading as a user question Use headings like 'How does pricing work?' or 'Who is this for?' — they map directly to conversational AI queries.
⚠️ Raise your text-to-HTML ratio Strip unused inline scripts/styles and move large bundles to external files. AI crawlers struggle when most of the response is markup.
⚠️ Generate /llms-full.txt for RAG pipelines llms-full.txt is a concatenation of the full markdown text of every resource listed in llms.txt. Generate it statically at build time and serve it from your root:
# Your Brand — Full Content ## Getting Started <full markdown content of /docs/start> ## API Reference <full markdown content of /docs/api>Large-context models can ingest your entire knowledge base in a single request, dramatically improving recall and citation accuracy.
⚠️ Add outbound links to authoritative sources Link to Wikipedia, .gov or .edu resources, peer-reviewed studies, or major news outlets when making factual claims. Generative AI systems treat pages that cite authoritative sources as more trustworthy, which raises citation likelihood.
Examples: statistics from Statista or Census.gov, definitions from Wikipedia, research from nature.com or pubmed.ncbi.nlm.nih.gov.
⚠️ Use modern image formats Serve WebP or AVIF for hero/above-the-fold images. Keep legacy PNG/JPG only as fallbacks.
⚠️ Set width/height on images Explicit dimensions prevent Cumulative Layout Shift and help AI extractors reserve space correctly.
⚠️ Allow Google-Extended in robots.txt Add an explicit User-agent: Google-Extended Allow: / block so this AI crawler can read your site.
⚠️ Allow OAI-SearchBot in robots.txt Add an explicit User-agent: OAI-SearchBot Allow: / block so this AI crawler can read your site.
⚠️ Allow Applebot-Extended in robots.txt Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site.
⚠️ Allow CCBot in robots.txt Add an explicit User-agent: CCBot Allow: / block so this AI crawler can read your site.
⚠️ Add /skill.md Describe what an agent can do with your site (e.g., 'Search docs', 'Look up pricing'). Useful for agentic flows.
⚠️ Publish /.well-known/security.txt A security contact builds trust with crawlers and researchers. Minimal example:
Contact: mailto:security@yourdomain.com Expires: 2027-01-01T00:00:00.000Z Preferred-Languages: en⚠️ Eliminate render-blocking head scripts Add
deferorasyncto any<script src="…">in<head>, or move it to the end of<body>.⚠️ Set a Cache-Control header Add
Cache-Control: public, max-age=300, s-maxage=3600(or similar) so CDNs and AI crawlers can revalidate cheaply.⚠️ State your audience explicitly Use phrases like 'Built for B2B SaaS marketing teams' on the homepage and About page.
⚠️ Add Product / SoftwareApplication JSON-LD On /pricing and feature pages — include offers, name, applicationCategory.
⚠️ Add Article / BlogPosting JSON-LD On every blog/article page, include Article JSON-LD with headline, author, datePublished, dateModified. AI engines weight these heavily for freshness and authority.
⚠️ Add BreadcrumbList JSON-LD Helps AI engines understand site hierarchy and improves citation context.
⚠️ Add Product / SoftwareApplication JSON-LD On /pricing and feature pages — include offers, name, applicationCategory.
⚠️ Enable HSTS Add
Strict-Transport-Security: max-age=31536000; includeSubDomainsonce you're confident every subdomain is https-ready.⚠️ Declare an author byline Add
<meta name="author" content="Name">or a visible byline withrel="author". Combine with Person JSON-LD for E-E-A-T.⚠️ Use srcset/sizes for responsive images Serve appropriately-sized images per viewport — saves bytes on mobile crawls.
⚠️ Review nofollow usage on outbound links Nearly-all-nofollow can read as a link-spam pattern. Use nofollow only for paid/UGC links per Google's guidance.
⚠️ Add Person JSON-LD for authors / founders Mark up bylines and founder bios with Person schema — name, jobTitle, sameAs (their profiles). Strengthens E-E-A-T.
⚠️ Add HowTo JSON-LD for step-by-step content For any 'how to' page, wrap the steps in HowTo JSON-LD. AI step-by-step answers cite these heavily.
⚠️ Add VideoObject JSON-LD For embedded videos, include VideoObject with thumbnailUrl, uploadDate, duration. AI engines cite these in multimedia answers.
14. Priority To-Do List
P2 — Add sameAs knowledge graph links to Organization schema Extend your Organization JSON-LD to include
sameAspointing to authoritative directories:```json { "@context": "https://schema.org", "@type": "Organization", "name": "Your Brand", "url": "https://yoursite.com", "sameAs": [ "https://en.wikipedia.org/wiki/Your_Brand", "https://www.wikidata.org/wiki/Q12345678", "https://www.linkedin.com/company/your-brand", "https://www.crunchbase.com/organization/your-brand" ] } ``` These links anchor your brand as a known entity in AI knowledge graphs, making it far more likely that generative models cite you by name rather than paraphrase.P2 — Add an AI agent integration file At minimum, add a skill.md at /skill.md so Claude and similar agents can discover your API:
```markdown # Your Brand Skill API endpoint: https://yoursite.com/api Auth: Bearer token ## Tools - search: Search the knowledge base - get_article: Retrieve a full article by ID ``` Also consider /.well-known/ai-plugin.json (ChatGPT plugin discovery) and /.well-known/agent-card.json (Google A2A protocol) for broader agent compatibility.P2 — Add a /pricing page Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers.
P3 — Phrase a heading as a user question Use headings like 'How does pricing work?' or 'Who is this for?' — they map directly to conversational AI queries.
P3 — Raise your text-to-HTML ratio Strip unused inline scripts/styles and move large bundles to external files. AI crawlers struggle when most of the response is markup.
P3 — Generate /llms-full.txt for RAG pipelines llms-full.txt is a concatenation of the full markdown text of every resource listed in llms.txt. Generate it statically at build time and serve it from your root:
``` # Your Brand — Full Content ## Getting Started <full markdown content of /docs/start> ## API Reference <full markdown content of /docs/api> ``` Large-context models can ingest your entire knowledge base in a single request, dramatically improving recall and citation accuracy.P3 — Add outbound links to authoritative sources Link to Wikipedia, .gov or .edu resources, peer-reviewed studies, or major news outlets when making factual claims. Generative AI systems treat pages that cite authoritative sources as more trustworthy, which raises citation likelihood.
Examples: statistics from Statista or Census.gov, definitions from Wikipedia, research from nature.com or pubmed.ncbi.nlm.nih.gov.P3 — Use modern image formats Serve WebP or AVIF for hero/above-the-fold images. Keep legacy PNG/JPG only as fallbacks.
P3 — Set width/height on images Explicit dimensions prevent Cumulative Layout Shift and help AI extractors reserve space correctly.
P3 — Allow Google-Extended in robots.txt Add an explicit User-agent: Google-Extended Allow: / block so this AI crawler can read your site.
P3 — Allow OAI-SearchBot in robots.txt Add an explicit User-agent: OAI-SearchBot Allow: / block so this AI crawler can read your site.
P3 — Allow Applebot-Extended in robots.txt Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site.
P3 — Allow CCBot in robots.txt Add an explicit User-agent: CCBot Allow: / block so this AI crawler can read your site.
P3 — Add /skill.md Describe what an agent can do with your site (e.g., 'Search docs', 'Look up pricing'). Useful for agentic flows.
P3 — Publish /.well-known/security.txt A security contact builds trust with crawlers and researchers. Minimal example:
``` Contact: mailto:security@yourdomain.com Expires: 2027-01-01T00:00:00.000Z Preferred-Languages: en ```P3 — Eliminate render-blocking head scripts Add
deferorasyncto any<script src="…">in<head>, or move it to the end of<body>.P3 — Set a Cache-Control header Add
Cache-Control: public, max-age=300, s-maxage=3600(or similar) so CDNs and AI crawlers can revalidate cheaply.P3 — State your audience explicitly Use phrases like 'Built for B2B SaaS marketing teams' on the homepage and About page.
P3 — Add Product / SoftwareApplication JSON-LD On /pricing and feature pages — include offers, name, applicationCategory.
P3 — Add Article / BlogPosting JSON-LD On every blog/article page, include Article JSON-LD with headline, author, datePublished, dateModified. AI engines weight these heavily for freshness and authority.
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