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AEO Audit for kiedex.app

Target: https://kiedex.app/rewards
Score: 25 / 100
Generated: 2026-05-21T02:41:04.505Z
Pages crawled: 1
Findings: 25 pass · 77 warn · 15 fail · 0 unknown


1. Crawl Summary

2. Data Found

Data PointFound?SourceNotes
PricingNo
Customer logosNo
Social proofNo
Recent launchesNo
Blog post activityNo
New hiresNoOften only on a /blog/team or LinkedIn page
Headline copyNo
PositioningNo
Executive teamNo
Product/service descriptionsYesHomepageFrom meta description
Case studies or testimonialsNo
Contact/demo/signup pathsNo

3. Homepage Audit

  • Missing H1 No <h1> element found. LLMs use the H1 as the strongest signal of what the page is about.
  • Important content appears to be JavaScript-rendered Raw HTML contains 39 chars of text; rendered DOM contains 256 (6.6× more). LLM crawlers like GPTBot generally do not run JavaScript — they will miss most of your content.
  • Content volume: 0 words Very thin content. AI models need substantive text to understand and recommend your site.
  • Heading structure: 0 (h1:0, h2:0, h3:0) Few headings make it hard for AI to understand sectioning. Use h2/h3 to label each section.
  • Internal links: 0 Few internal links. Add a nav/footer with links to your key pages so AI crawlers can discover them.
  • Homepage fetched successfully HTTP 200 · 2147 bytes · 85ms
  • Page load time: 0.09s Fast — well within AI crawler budgets.
  • declared
  • <title> present (39 chars)
  • Meta description present (76 chars)
  • Canonical present https://kiedex.app
  • Open Graph tags complete
  • Twitter Card tags complete
  • Favicon declared

4. Content Quality

  • Snippet-ready blocks: 0 (ul:0, ol:0, table:0) Add bullet lists, numbered steps, or a comparison table. Answer engines prefer structured blocks over prose.
  • Text-to-HTML ratio: 0.0% Very low text density. AI crawlers will struggle to find substantive content.
  • ⚠️ No question-style headings found Phrase at least one heading as a user question (e.g. 'How does pricing work?') to match conversational AI queries.
  • ⚠️ No date signal found Add or article:published_time meta. AI ranking weights freshness.
  • Author byline declared

5. Schema / Structured Data Audit

  • No JSON-LD structured data found Add JSON-LD blocks (Organization, SoftwareApplication, FAQPage, BreadcrumbList) so AI answer engines can ingest your data without guessing.

No findings.

7. Performance

  • ⚠️ 1 render-blocking script(s) in Move non-critical scripts to end of or add defer/async.
  • Page size: 2 KB Compact HTML payload — well within AI crawler limits.
  • Resource requests: 3 (scripts:2, css:1, img:0) Reasonable request count.
  • Response time: 85ms Fast first response.
  • Cache-Control set (CDN: Cloudflare) Cache-Control: public, max-age=0, must-revalidate CDN detected: Cloudflare, Vercel

8. Security

  • ⚠️ Content-Security-Policy missing Define a CSP to limit script sources — large reduction in XSS surface.
  • ⚠️ X-Frame-Options missing Add X-Frame-Options: SAMEORIGIN (or use CSP frame-ancestors) to prevent clickjacking.
  • ⚠️ X-Content-Type-Options missing Add X-Content-Type-Options: nosniff to block MIME-type sniffing.
  • ⚠️ Referrer-Policy missing Add Referrer-Policy: strict-origin-when-cross-origin for safer referrers.
  • ⚠️ Permissions-Policy missing Restrict browser features (camera, mic, geolocation) you don't use.
  • Served over HTTPS
  • No mixed content detected
  • HSTS set max-age=63072000

9. robots.txt and sitemap.xml Audit

  • ⚠️ Sitemap is empty No entries found. Sitemap should list canonical URLs.
  • ⚠️ robots.txt does not reference a Sitemap Add Sitemap: https://yoursite.com/sitemap.xml to robots.txt.
  • robots.txt present 1898 chars
  • sitemap.xml present (0 URLs)

10. LLM / AI Crawler Accessibility

  • GPTBot is blocked robots.txt disallows GPTBot from /. This bot cannot index your site.
  • ClaudeBot is blocked robots.txt disallows ClaudeBot from /. This bot cannot index your site.
  • Google-Extended is blocked robots.txt disallows Google-Extended from /. This bot cannot index your site.
  • Applebot-Extended is blocked robots.txt disallows Applebot-Extended from /. This bot cannot index your site.
  • CCBot is blocked robots.txt disallows CCBot from /. This bot cannot index your site.
  • ⚠️ PerplexityBot not explicitly addressed No User-agent: PerplexityBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
  • ⚠️ OAI-SearchBot not explicitly addressed No User-agent: OAI-SearchBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
  • llms.txt present 2147 chars
  • skill.md present
  • /.well-known/ai-plugin.json present
  • /.well-known/security.txt present Security contact published — builds trust with crawlers and security researchers.

11. Positioning Clarity

  • ⚠️ H1 missing or too short to convey value Add a clear, single-sentence H1 like 'We help X do Y.'
  • No discoverable CTA Add a clearly-labeled Contact, Demo, or Sign up link to the nav or hero.
  • ⚠️ No clear About/Team link Add an About or Team link in the nav or footer so LLMs can identify the company.
  • ⚠️ No pricing/plans link found AI summaries commonly include pricing. Add a /pricing page even if pricing is custom.
  • ⚠️ Value-prop language not detected Pages with phrases like 'we help X', 'platform for Y', 'built for Z' are easier for LLMs to summarize.

12. Missing or Hard-to-Find Information

  • 11 data point(s) could not be found from public pages · Pricing · Customer logos · Social proof · Recent launches · Blog post activity · New hires · Headline copy · Positioning · Executive team · Case studies or testimonials · Contact/demo/signup paths
  • ⚠️ Add a single, focused H1 to the homepage One <h1> per page. Write it as 'We help [audience] [do thing].' so an LLM can quote it verbatim.
  • ⚠️ Server-render critical homepage content Move the headline, sub-headline, pricing summary, and CTA into server-rendered HTML. Most LLM bots do not execute JS.
  • ⚠️ Add more substantive homepage content AI models need 300+ words of visible body text to summarize and recommend a site. Add a value-prop paragraph, a short FAQ, and a 'how it works' section.
  • ⚠️ Allow GPTBot in robots.txt Add an explicit User-agent: GPTBot Allow: / block so this AI crawler can read your site.
  • ⚠️ Allow ClaudeBot in robots.txt Add an explicit User-agent: ClaudeBot Allow: / block so this AI crawler can read your site.
  • ⚠️ Allow Google-Extended in robots.txt Add an explicit User-agent: Google-Extended Allow: / block so this AI crawler can read your site.
  • ⚠️ Allow Applebot-Extended in robots.txt Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site.
  • ⚠️ Allow CCBot in robots.txt Add an explicit User-agent: CCBot Allow: / block so this AI crawler can read your site.
  • ⚠️ Rewrite the homepage H1 to be self-evident Replace clever copy with literal copy. 'We help X do Y' beats 'Reimagine Y'.
  • ⚠️ Add a discoverable CTA Place 'Contact sales' or 'Start free' in the top-right of the nav. LLMs cite the visible label.
  • ⚠️ Add JSON-LD structured data Start with Organization on the root layout and SoftwareApplication or Product on /pricing. Add FAQPage on any FAQ section.
  • ⚠️ Add lists or comparison tables Answer engines lift bulleted lists, numbered steps, and tables verbatim. Add at least 2 snippet-ready blocks to the homepage.
  • ⚠️ Raise your text-to-HTML ratio Strip unused inline scripts/styles and move large bundles to external files. AI crawlers struggle when most of the response is markup.
  • ⚠️ Make your About/Team page reachable Add a top-nav or footer link to /about or /team so LLMs can identify the entity behind the site.
  • ⚠️ Add a /pricing page Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers.
  • ⚠️ Populate your sitemap with canonical URLs The sitemap must list <loc> entries — empty sitemaps are worse than none.
  • ⚠️ Phrase a heading as a user question Use headings like 'How does pricing work?' or 'Who is this for?' — they map directly to conversational AI queries.
  • ⚠️ Publish a date signal Add <time datetime="2026-05-17"> or <meta property="article:published_time">. AI ranking heavily weights freshness.
  • ⚠️ Add structured headings Use h2 for each section and h3 for sub-points. AI uses these to outline and chunk the page.
  • ⚠️ Add internal navigation links Top nav + footer with links to /pricing, /docs, /about, /contact gives AI crawlers an entry point to the rest of the site.
  • ⚠️ Allow PerplexityBot in robots.txt Add an explicit User-agent: PerplexityBot Allow: / block so this AI crawler can read your site.
  • ⚠️ Allow OAI-SearchBot in robots.txt Add an explicit User-agent: OAI-SearchBot Allow: / block so this AI crawler can read your site.
  • ⚠️ Eliminate render-blocking head scripts Add defer or async to any <script src="…"> in <head>, or move it to the end of <body>.
  • ⚠️ State your audience explicitly Use phrases like 'Built for B2B SaaS marketing teams' on the homepage and About page.
  • ⚠️ Reference your sitemap in robots.txt Add Sitemap: https://yoursite.com/sitemap.xml so crawlers don't have to guess.
  • ⚠️ Define a Content-Security-Policy Start with Content-Security-Policy-Report-Only to learn safe sources, then enforce. Cuts XSS blast radius.
  • ⚠️ Add X-Frame-Options X-Frame-Options: SAMEORIGIN (or CSP frame-ancestors) blocks clickjacking via iframe embeds.
  • ⚠️ Add X-Content-Type-Options X-Content-Type-Options: nosniff prevents browsers from MIME-sniffing responses.
  • ⚠️ Set a Referrer-Policy Referrer-Policy: strict-origin-when-cross-origin is a safe default.
  • ⚠️ Set a Permissions-Policy Restrict browser features you don't use, e.g. Permissions-Policy: camera=(), microphone=(), geolocation=().

14. Priority To-Do List

  • P1 — Add a single, focused H1 to the homepage One <h1> per page. Write it as 'We help [audience] [do thing].' so an LLM can quote it verbatim.
  • P1 — Server-render critical homepage content Move the headline, sub-headline, pricing summary, and CTA into server-rendered HTML. Most LLM bots do not execute JS.
  • P1 — Add more substantive homepage content AI models need 300+ words of visible body text to summarize and recommend a site. Add a value-prop paragraph, a short FAQ, and a 'how it works' section.
  • P1 — Allow GPTBot in robots.txt Add an explicit User-agent: GPTBot Allow: / block so this AI crawler can read your site.
  • P1 — Allow ClaudeBot in robots.txt Add an explicit User-agent: ClaudeBot Allow: / block so this AI crawler can read your site.
  • P1 — Allow Google-Extended in robots.txt Add an explicit User-agent: Google-Extended Allow: / block so this AI crawler can read your site.
  • P1 — Allow Applebot-Extended in robots.txt Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site.
  • P1 — Allow CCBot in robots.txt Add an explicit User-agent: CCBot Allow: / block so this AI crawler can read your site.
  • P1 — Rewrite the homepage H1 to be self-evident Replace clever copy with literal copy. 'We help X do Y' beats 'Reimagine Y'.
  • P1 — Add a discoverable CTA Place 'Contact sales' or 'Start free' in the top-right of the nav. LLMs cite the visible label.
  • P1 — Add JSON-LD structured data Start with Organization on the root layout and SoftwareApplication or Product on /pricing. Add FAQPage on any FAQ section.
  • P2 — Add lists or comparison tables Answer engines lift bulleted lists, numbered steps, and tables verbatim. Add at least 2 snippet-ready blocks to the homepage.
  • P2 — Raise your text-to-HTML ratio Strip unused inline scripts/styles and move large bundles to external files. AI crawlers struggle when most of the response is markup.
  • P2 — Make your About/Team page reachable Add a top-nav or footer link to /about or /team so LLMs can identify the entity behind the site.
  • P2 — Add a /pricing page Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers.
  • P2 — Populate your sitemap with canonical URLs The sitemap must list <loc> entries — empty sitemaps are worse than none.
  • P3 — Phrase a heading as a user question Use headings like 'How does pricing work?' or 'Who is this for?' — they map directly to conversational AI queries.
  • P3 — Publish a date signal Add <time datetime="2026-05-17"> or <meta property="article:published_time">. AI ranking heavily weights freshness.
  • P3 — Add structured headings Use h2 for each section and h3 for sub-points. AI uses these to outline and chunk the page.
  • P3 — Add internal navigation links Top nav + footer with links to /pricing, /docs, /about, /contact gives AI crawlers an entry point to the rest of the site.

Report by CrawlProof. Reusable after every major website change.