1. Crawl Summary

pass

Fetched 9 of 9 pages successfully

Target: https://farringtonelectric.com

Evidence

{
  "pages": [
    {
      "url": "https://farringtonelectric.com",
      "bytes": 253613,
      "status": 200,
      "fetchMs": 1533
    },
    {
      "url": "https://farringtonelectric.com/contact-us",
      "bytes": 185559,
      "status": 200,
      "fetchMs": 1300
    },
    {
      "url": "https://farringtonelectric.com/",
      "bytes": 253613,
      "status": 200,
      "fetchMs": 1167
    },
    {
      "url": "https://farringtonelectric.com/electrical-services",
      "bytes": 195318,
      "status": 200,
      "fetchMs": 1632
    },
    {
      "url": "https://farringtonelectric.com/faq",
      "bytes": 187018,
      "status": 200,
      "fetchMs": 1310
    },
    {
      "url": "https://farringtonelectric.com/electrical-services/residential",
      "bytes": 249501,
      "status": 200,
      "fetchMs": 1359
    },
    {
      "url": "https://farringtonelectric.com/electrical-services/commercial",
      "bytes": 193962,
      "status": 200,
      "fetchMs": 1349
    },
    {
      "url": "https://farringtonelectric.com/electrical-services/industrial",
      "bytes": 195973,
      "status": 200,
      "fetchMs": 1313
    },
    {
      "url": "https://farringtonelectric.com/electrical-services/green-building",
      "bytes": 178006,
      "status": 200,
      "fetchMs": 1261
    }
  ],
  "origin": "https://farringtonelectric.com",
  "target": "https://farringtonelectric.com"
}

P5

2. Data Found

Data Point	Found?	Source	Notes
Pricing	No	—	—
Customer logos	No	—	—
Social proof	No	—	—
Recent launches	No	—	—
Blog post activity	No	—	—
New hires	No	—	Often only on a /blog/team or LinkedIn page
Headline copy	Yes	Homepage	Full service Electrical Company Serving Santa Cruz, San Jose and The entire Bay Area Since 2005License #: 895203
Positioning	No	—	—
Executive team	No	—	—
Product/service descriptions	Yes	Navigation links	https://farringtonelectric.com/electrical-services
Case studies or testimonials	No	—	—
Contact/demo/signup paths	No	—	—

3. Homepage Audit

warn
Missing meta description
Add a `<meta name="description">` to control the snippet AI/SERP show.
P2
warn
Page load time: 1.53s
Acceptable — consider optimizing for faster crawl times.
Evidence
```
{
  "fetchMs": 1533
}
```
P3
warn
Short `<title>` (4 chars)
Aim for 30–60 chars. Lead with brand or product, then value prop.
Evidence
```
{
  "title": "Home"
}
```
P3
fail
Open Graph: missing title, description, image
P3
warn
No Twitter Card tags
Add twitter:card, twitter:title, twitter:description, twitter:image for richer previews in social and AI agent surfaces.
P3
fail
Alt text coverage: 14%
1/7 images have alt text.
P3
pass
Homepage fetched successfully
HTTP 200 · 253613 bytes · 1533ms
Evidence
```
{
  "bytes": 253613,
  "status": 200,
  "fetchMs": 1533
}
```
P5
pass
<html lang="en-US"> declared
Evidence
```
{
  "lang": "en-US"
}
```
P5
pass
Single H1
Full service Electrical Company Serving Santa Cruz, San Jose and The entire Bay Area Since 2005License #: 895203
Evidence
```
{
  "h1": "Full service Electrical Company Serving Santa Cruz, San Jose and The entire Bay Area Since 2005License #: 895203"
}
```
P5
pass
Canonical present
https://www.farringtonelectric.com/
Evidence
```
{
  "canonical": "https://www.farringtonelectric.com/"
}
```
P5
pass
Critical content is server-rendered
Raw and rendered text are within 5% of each other.
Evidence
```
{
  "ratio": 0.04627815866797257,
  "rawTextLen": 98016,
  "renderedTextLen": 4536
}
```
P5
pass
Content volume: 800 words
Substantive content — AI models have enough to summarize and recommend.
Evidence
```
{
  "wordCount": 800
}
```
P5
pass
Heading structure: 9 (h1:1, h2:7, h3:1)
Multiple headings help AI chunk and outline your page.
Evidence
```
{
  "h1": 1,
  "h2": 7,
  "h3": 1
}
```
P5
pass
Internal links: 40
40 internal + 0 external links help crawlers navigate.
Evidence
```
{
  "external": 0,
  "internal": 40
}
```
P5

4. Schema / Structured Data Audit

warn
Organization missing
Adding Organization JSON-LD helps LLMs identify your entity.
P2
warn
WebSite missing
Adding WebSite JSON-LD helps LLMs identify your entity.
P3
warn
SoftwareApplication missing
Adding SoftwareApplication JSON-LD helps LLMs identify your entity.
P3
warn
FAQPage JSON-LD missing
Add an FAQPage block on pages that answer common questions — high-value for AI summaries.
P3
pass
1 JSON-LD block(s) found
Types: LocalBusiness
Evidence
```
{
  "types": [
    "LocalBusiness"
  ],
  "blocks": 1
}
```
P5

5. robots.txt and sitemap.xml Audit

pass

robots.txt present

127 chars

Evidence

{
  "snippet": "User-agent: *\nDisallow: /wp-admin/\nAllow: /wp-admin/admin-ajax.php\n\nSitemap: https://www.farringtonelectric.com/wp-sitemap.xml\n"
}

P5

pass

robots.txt references sitemap(s)

Evidence

{
  "sitemaps": [
    "https://www.farringtonelectric.com/wp-sitemap.xml"
  ]
}

P5

pass

sitemap.xml present (1 URLs)

Evidence

{
  "snippet": "<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<?xml-stylesheet type=\"text/xsl\" href=\"https://www.farringtonelectric.com/wp-sitemap-index.xsl\" ?>\n<sitemapindex xmlns=\"http://www.sitemaps.org/schemas/sitemap/0.9\"><sitemap><loc>https://www.farringtonelectric.com/wp-sitemap-posts-page-1.xml</loc></sitemap></sitemapindex>\n",
  "urlCount": 1
}

P5

6. LLM / AI Crawler Accessibility

warn
llms.txt missing
Add /llms.txt — a concise, link-rich summary that helps LLMs orient on your site.
P2
warn
GPTBot not explicitly addressed
No User-agent: GPTBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
P3
warn
ClaudeBot not explicitly addressed
No User-agent: ClaudeBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
P3
warn
PerplexityBot not explicitly addressed
No User-agent: PerplexityBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
P3
warn
Google-Extended not explicitly addressed
No User-agent: Google-Extended block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
P3
warn
OAI-SearchBot not explicitly addressed
No User-agent: OAI-SearchBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
P3
warn
Applebot-Extended not explicitly addressed
No User-agent: Applebot-Extended block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
P3
warn
CCBot not explicitly addressed
No User-agent: CCBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
P3
warn
skill.md missing
Add /skill.md describing what your site lets agents do — speeds up agent task routing.
P3
warn
/.well-known/security.txt missing
Publish a /.well-known/security.txt with at least a Contact: line. Crawlers and security researchers expect it; AI systems use it as a trust signal.
P3

7. Positioning Clarity

warn
No clear About/Team link
Add an About or Team link in the nav or footer so LLMs can identify the company.
P2
warn
No pricing/plans link found
AI summaries commonly include pricing. Add a /pricing page even if pricing is custom.
P2
warn
Value-prop language not detected
Pages with phrases like 'we help X', 'platform for Y', 'built for Z' are easier for LLMs to summarize.
P3
pass
H1 communicates value
Full service Electrical Company Serving Santa Cruz, San Jose and The entire Bay Area Since 2005License #: 895203
P5
pass
Contact / signup path discoverable
P5

8. Missing or Hard-to-Find Information

fail
10 data point(s) could not be found from public pages
· Pricing · Customer logos · Social proof · Recent launches · Blog post activity · New hires · Positioning · Executive team · Case studies or testimonials · Contact/demo/signup paths
Evidence
```
{
  "missing": [
    "Pricing",
    "Customer logos",
    "Social proof",
    "Recent launches",
    "Blog post activity",
    "New hires",
    "Positioning",
    "Executive team",
    "Case studies or testimonials",
    "Contact/demo/signup paths"
  ]
}
```
P1

9. Recommended Fixes

warn
Add a meta description
50–160 chars. Repeat your core value prop in plain language; this often becomes the AI snippet. ```html <meta name="description" content="CrawlProof shows you exactly how AI crawlers see your site, then tells you what to fix." /> ```
Evidence
```
{
  "for": "homepage.description"
}
```
P2
warn
Add /llms.txt
A short Markdown-flavored summary at the root. Include your H1, value prop, top 5–10 links, and pricing summary.
Evidence
```
{
  "for": "llms_txt"
}
```
P2
warn
Make your About/Team page reachable
Add a top-nav or footer link to /about or /team so LLMs can identify the entity behind the site.
Evidence
```
{
  "for": "positioning.who"
}
```
P2
warn
Add a /pricing page
Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers.
Evidence
```
{
  "for": "positioning.pricing"
}
```
P2
warn
Add Organization JSON-LD
Include name, url, logo, sameAs (your social profiles). LLMs use this to resolve your brand entity.
Evidence
```
{
  "for": "schema.org"
}
```
P2
warn
Speed up homepage rendering
AI crawlers commonly time out around 3s. Cache the HTML, ship less JS for the first paint, and pre-render the hero section server-side.
Evidence
```
{
  "for": "homepage.load_time"
}
```
P3
warn
Set a meaningful `<title>`
30–60 chars. Lead with the brand or product, then the value prop. ```html <title>CrawlProof — AEO audits for AI crawlers</title> ```
Evidence
```
{
  "for": "homepage.title"
}
```
P3
warn
Complete Open Graph tags
AI bots use OG for fast disambiguation. Add all four: ```html <meta property="og:title" content="Your Page Title" /> <meta property="og:description" content="50–160 char description of this page." /> <meta property="og:image" content="https://yoursite.com/og-image.jpg" /> <meta property="og:url" content="https://yoursite.com/" /> <meta property="og:type" content="website" /> <meta property="og:site_name" content="YourSite" /> ```
Evidence
```
{
  "for": "homepage.og"
}
```
P3
warn
Add Twitter Card meta tags
Used by social platforms and AI agents for richer previews. ```html <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="Your Page Title" /> <meta name="twitter:description" content="50–160 char description." /> <meta name="twitter:image" content="https://yoursite.com/og-image.jpg" /> ```
Evidence
```
{
  "for": "homepage.twitter"
}
```
P3
warn
Add alt text to all meaningful images
Decorative-only images can use empty alt='', but logos, screenshots, and product images need descriptive alt.
Evidence
```
{
  "for": "homepage.alt_text"
}
```
P3
warn
Allow GPTBot in robots.txt
Add an explicit User-agent: GPTBot Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "for": "aibot.GPTBot"
}
```
P3
warn
Allow ClaudeBot in robots.txt
Add an explicit User-agent: ClaudeBot Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "for": "aibot.ClaudeBot"
}
```
P3
warn
Allow PerplexityBot in robots.txt
Add an explicit User-agent: PerplexityBot Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "for": "aibot.PerplexityBot"
}
```
P3
warn
Allow Google-Extended in robots.txt
Add an explicit User-agent: Google-Extended Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "for": "aibot.Google-Extended"
}
```
P3
warn
Allow OAI-SearchBot in robots.txt
Add an explicit User-agent: OAI-SearchBot Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "for": "aibot.OAI-SearchBot"
}
```
P3
warn
Allow Applebot-Extended in robots.txt
Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "for": "aibot.Applebot-Extended"
}
```
P3
warn
Allow CCBot in robots.txt
Add an explicit User-agent: CCBot Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "for": "aibot.CCBot"
}
```
P3
warn
Add /skill.md
Describe what an agent can do with your site (e.g., 'Search docs', 'Look up pricing'). Useful for agentic flows.
Evidence
```
{
  "for": "skill_md"
}
```
P3
warn
Publish /.well-known/security.txt
A security contact builds trust with crawlers and researchers. Minimal example: ``` Contact: mailto:security@yourdomain.com Expires: 2027-01-01T00:00:00.000Z Preferred-Languages: en ```
Evidence
```
{
  "for": "security_txt"
}
```
P3
warn
State your audience explicitly
Use phrases like 'Built for B2B SaaS marketing teams' on the homepage and About page.
Evidence
```
{
  "for": "positioning.audience"
}
```
P3
warn
Add WebSite JSON-LD
Helps engines understand the root site and enables sitelinks-search-box features.
Evidence
```
{
  "for": "schema.web"
}
```
P3
warn
Add Product / SoftwareApplication JSON-LD
On /pricing and feature pages — include offers, name, applicationCategory.
Evidence
```
{
  "for": "schema.product"
}
```
P3
warn
Add FAQPage JSON-LD
Wrap your homepage FAQ in FAQPage JSON-LD; it routinely lifts AI answer inclusion.
Evidence
```
{
  "for": "schema.faq"
}
```
P3

10. Priority To-Do List

warn
[ ] Add a meta description
50–160 chars. Repeat your core value prop in plain language; this often becomes the AI snippet. ```html <meta name="description" content="CrawlProof shows you exactly how AI crawlers see your site, then tells you what to fix." /> ```
Evidence
```
{
  "priority": 2
}
```
P2
warn
[ ] Add /llms.txt
A short Markdown-flavored summary at the root. Include your H1, value prop, top 5–10 links, and pricing summary.
Evidence
```
{
  "priority": 2
}
```
P2
warn
[ ] Make your About/Team page reachable
Add a top-nav or footer link to /about or /team so LLMs can identify the entity behind the site.
Evidence
```
{
  "priority": 2
}
```
P2
warn
[ ] Add a /pricing page
Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers.
Evidence
```
{
  "priority": 2
}
```
P2
warn
[ ] Add Organization JSON-LD
Include name, url, logo, sameAs (your social profiles). LLMs use this to resolve your brand entity.
Evidence
```
{
  "priority": 2
}
```
P2
warn
[ ] Speed up homepage rendering
AI crawlers commonly time out around 3s. Cache the HTML, ship less JS for the first paint, and pre-render the hero section server-side.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Set a meaningful `<title>`
30–60 chars. Lead with the brand or product, then the value prop. ```html <title>CrawlProof — AEO audits for AI crawlers</title> ```
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Complete Open Graph tags
AI bots use OG for fast disambiguation. Add all four: ```html <meta property="og:title" content="Your Page Title" /> <meta property="og:description" content="50–160 char description of this page." /> <meta property="og:image" content="https://yoursite.com/og-image.jpg" /> <meta property="og:url" content="https://yoursite.com/" /> <meta property="og:type" content="website" /> <meta property="og:site_name" content="YourSite" /> ```
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Add Twitter Card meta tags
Used by social platforms and AI agents for richer previews. ```html <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="Your Page Title" /> <meta name="twitter:description" content="50–160 char description." /> <meta name="twitter:image" content="https://yoursite.com/og-image.jpg" /> ```
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Add alt text to all meaningful images
Decorative-only images can use empty alt='', but logos, screenshots, and product images need descriptive alt.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Allow GPTBot in robots.txt
Add an explicit User-agent: GPTBot Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Allow ClaudeBot in robots.txt
Add an explicit User-agent: ClaudeBot Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Allow PerplexityBot in robots.txt
Add an explicit User-agent: PerplexityBot Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Allow Google-Extended in robots.txt
Add an explicit User-agent: Google-Extended Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Allow OAI-SearchBot in robots.txt
Add an explicit User-agent: OAI-SearchBot Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Allow Applebot-Extended in robots.txt
Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Allow CCBot in robots.txt
Add an explicit User-agent: CCBot Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Add /skill.md
Describe what an agent can do with your site (e.g., 'Search docs', 'Look up pricing'). Useful for agentic flows.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Publish /.well-known/security.txt
A security contact builds trust with crawlers and researchers. Minimal example: ``` Contact: mailto:security@yourdomain.com Expires: 2027-01-01T00:00:00.000Z Preferred-Languages: en ```
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] State your audience explicitly
Use phrases like 'Built for B2B SaaS marketing teams' on the homepage and About page.
Evidence
```
{
  "priority": 3
}
```
P3

AEO Audit for farringtonelectric.com

1. Crawl Summary

2. Data Found

3. Homepage Audit

4. Schema / Structured Data Audit

5. robots.txt and sitemap.xml Audit

6. LLM / AI Crawler Accessibility

7. Positioning Clarity

8. Missing or Hard-to-Find Information

9. Recommended Fixes

10. Priority To-Do List

https://farringtonelectric.com/

1. Crawl Summary

2. Data Found

3. Homepage Audit

4. Schema / Structured Data Audit

5. robots.txt and sitemap.xml Audit

6. LLM / AI Crawler Accessibility

7. Positioning Clarity

8. Missing or Hard-to-Find Information

9. Recommended Fixes

10. Priority To-Do List

Track this site week over week

Your charts, not these.