# AEO Audit for artelierbm.ro **Target:** https://artelierbm.ro/ **Score:** 50 / 100 **Generated:** 2026-05-13T11:35:28.876Z **Pages crawled:** 5 **Findings:** 27 pass · 55 warn · 1 fail · 0 unknown --- ## 1. Crawl Summary - ✅ **Fetched 5 of 5 pages successfully** Target: https://artelierbm.ro ## 2. Data Found | Data Point | Found? | Source | Notes | |---|---:|---|---| | Pricing | No | — | — | | Customer logos | No | — | — | | Social proof | No | — | — | | Recent launches | Yes | Press/news pages | https://artelierbm.ro/blog.html | | Blog post activity | Yes | Blog | https://artelierbm.ro/blog.html | | New hires | No | — | Often only on a /blog/team or LinkedIn page | | Headline copy | Yes | Homepage | Recondiționare & Reparații Încălțăminte Baia Mare | | Positioning | No | — | — | | Executive team | No | — | — | | Product/service descriptions | Yes | Homepage | From meta description | | Case studies or testimonials | No | — | — | | Contact/demo/signup paths | Yes | Navigation links | — | ## 3. Homepage Audit - ⚠️ **Page load time: 1.97s** Acceptable — consider optimizing for faster crawl times. - ✅ **Homepage fetched successfully** HTTP 200 · 157606 bytes · 1974ms - ✅ ** declared** - ✅ **Single H1** Recondiționare & Reparații Încălțăminte Baia Mare - ✅ **`` present (59 chars)** - ✅ **Meta description present (142 chars)** - ✅ **Canonical present** https://artelierbm.ro/ - ✅ **Open Graph tags complete** - ✅ **Twitter Card tags complete** - ✅ **Critical content is server-rendered** Raw and rendered text are within 11% of each other. - ✅ **Alt text coverage: 95%** 21/22 images have alt text. - ✅ **Content volume: 1961 words** Substantive content — AI models have enough to summarize and recommend. - ✅ **Heading structure: 39 (h1:1, h2:9, h3:29)** Multiple headings help AI chunk and outline your page. - ✅ **Internal links: 8** 8 internal + 9 external links help crawlers navigate. ## 4. Schema / Structured Data Audit - ⚠️ **Organization missing** Adding Organization JSON-LD helps LLMs identify your entity. - ⚠️ **SoftwareApplication missing** Adding SoftwareApplication JSON-LD helps LLMs identify your entity. - ✅ **11 JSON-LD block(s) found** Types: LocalBusiness, WebSite, WebPage, FAQPage, ImageGallery, Service, Service, Service, Service, HowTo, SpeakableSpecification - ✅ **WebSite present** - ✅ **FAQPage JSON-LD present** ## 5. robots.txt and sitemap.xml Audit - ✅ **robots.txt present** 66 chars - ✅ **robots.txt references sitemap(s)** - ✅ **sitemap.xml present (4 URLs)** ## 6. LLM / AI Crawler Accessibility - ⚠️ **llms.txt missing** Add /llms.txt — a concise, link-rich summary that helps LLMs orient on your site. - ⚠️ **GPTBot not explicitly addressed** No User-agent: GPTBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults. - ⚠️ **ClaudeBot not explicitly addressed** No User-agent: ClaudeBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults. - ⚠️ **PerplexityBot not explicitly addressed** No User-agent: PerplexityBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults. - ⚠️ **Google-Extended not explicitly addressed** No User-agent: Google-Extended block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults. - ⚠️ **OAI-SearchBot not explicitly addressed** No User-agent: OAI-SearchBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults. - ⚠️ **Applebot-Extended not explicitly addressed** No User-agent: Applebot-Extended block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults. - ⚠️ **CCBot not explicitly addressed** No User-agent: CCBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults. - ⚠️ **skill.md missing** Add /skill.md describing what your site lets agents do — speeds up agent task routing. - ⚠️ **/.well-known/security.txt missing** Publish a /.well-known/security.txt with at least a Contact: line. Crawlers and security researchers expect it; AI systems use it as a trust signal. ## 7. Positioning Clarity - ⚠️ **No clear About/Team link** Add an About or Team link in the nav or footer so LLMs can identify the company. - ⚠️ **No pricing/plans link found** AI summaries commonly include pricing. Add a /pricing page even if pricing is custom. - ⚠️ **Value-prop language not detected** Pages with phrases like 'we help X', 'platform for Y', 'built for Z' are easier for LLMs to summarize. - ✅ **H1 communicates value** Recondiționare & Reparații Încălțăminte Baia Mare - ✅ **Contact / signup path discoverable** ## 8. Missing or Hard-to-Find Information - ❌ **7 data point(s) could not be found from public pages** · Pricing · Customer logos · Social proof · New hires · Positioning · Executive team · Case studies or testimonials ## 9. Recommended Fixes - ⚠️ **Add /llms.txt** A short Markdown-flavored summary at the root. Include your H1, value prop, top 5–10 links, and pricing summary. - ⚠️ **Make your About/Team page reachable** Add a top-nav or footer link to /about or /team so LLMs can identify the entity behind the site. - ⚠️ **Add a /pricing page** Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers. - ⚠️ **Add Organization JSON-LD** Include name, url, logo, sameAs (your social profiles). LLMs use this to resolve your brand entity. - ⚠️ **Speed up homepage rendering** AI crawlers commonly time out around 3s. Cache the HTML, ship less JS for the first paint, and pre-render the hero section server-side. - ⚠️ **Allow GPTBot in robots.txt** Add an explicit User-agent: GPTBot Allow: / block so this AI crawler can read your site. - ⚠️ **Allow ClaudeBot in robots.txt** Add an explicit User-agent: ClaudeBot Allow: / block so this AI crawler can read your site. - ⚠️ **Allow PerplexityBot in robots.txt** Add an explicit User-agent: PerplexityBot Allow: / block so this AI crawler can read your site. - ⚠️ **Allow Google-Extended in robots.txt** Add an explicit User-agent: Google-Extended Allow: / block so this AI crawler can read your site. - ⚠️ **Allow OAI-SearchBot in robots.txt** Add an explicit User-agent: OAI-SearchBot Allow: / block so this AI crawler can read your site. - ⚠️ **Allow Applebot-Extended in robots.txt** Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site. - ⚠️ **Allow CCBot in robots.txt** Add an explicit User-agent: CCBot Allow: / block so this AI crawler can read your site. - ⚠️ **Add /skill.md** Describe what an agent can do with your site (e.g., 'Search docs', 'Look up pricing'). Useful for agentic flows. - ⚠️ **Publish /.well-known/security.txt** A security contact builds trust with crawlers and researchers. Minimal example: ``` Contact: mailto:security@yourdomain.com Expires: 2027-01-01T00:00:00.000Z Preferred-Languages: en ``` - ⚠️ **State your audience explicitly** Use phrases like 'Built for B2B SaaS marketing teams' on the homepage and About page. - ⚠️ **Add Product / SoftwareApplication JSON-LD** On /pricing and feature pages — include offers, name, applicationCategory. ## 10. Priority To-Do List - [ ] **P2** — Add /llms.txt A short Markdown-flavored summary at the root. Include your H1, value prop, top 5–10 links, and pricing summary. - [ ] **P2** — Make your About/Team page reachable Add a top-nav or footer link to /about or /team so LLMs can identify the entity behind the site. - [ ] **P2** — Add a /pricing page Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers. - [ ] **P2** — Add Organization JSON-LD Include name, url, logo, sameAs (your social profiles). LLMs use this to resolve your brand entity. - [ ] **P3** — Speed up homepage rendering AI crawlers commonly time out around 3s. Cache the HTML, ship less JS for the first paint, and pre-render the hero section server-side. - [ ] **P3** — Allow GPTBot in robots.txt Add an explicit User-agent: GPTBot Allow: / block so this AI crawler can read your site. - [ ] **P3** — Allow ClaudeBot in robots.txt Add an explicit User-agent: ClaudeBot Allow: / block so this AI crawler can read your site. - [ ] **P3** — Allow PerplexityBot in robots.txt Add an explicit User-agent: PerplexityBot Allow: / block so this AI crawler can read your site. - [ ] **P3** — Allow Google-Extended in robots.txt Add an explicit User-agent: Google-Extended Allow: / block so this AI crawler can read your site. - [ ] **P3** — Allow OAI-SearchBot in robots.txt Add an explicit User-agent: OAI-SearchBot Allow: / block so this AI crawler can read your site. - [ ] **P3** — Allow Applebot-Extended in robots.txt Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site. - [ ] **P3** — Allow CCBot in robots.txt Add an explicit User-agent: CCBot Allow: / block so this AI crawler can read your site. - [ ] **P3** — Add /skill.md Describe what an agent can do with your site (e.g., 'Search docs', 'Look up pricing'). Useful for agentic flows. - [ ] **P3** — Publish /.well-known/security.txt A security contact builds trust with crawlers and researchers. Minimal example: ``` Contact: mailto:security@yourdomain.com Expires: 2027-01-01T00:00:00.000Z Preferred-Languages: en ``` - [ ] **P3** — State your audience explicitly Use phrases like 'Built for B2B SaaS marketing teams' on the homepage and About page. - [ ] **P3** — Add Product / SoftwareApplication JSON-LD On /pricing and feature pages — include offers, name, applicationCategory. --- _Report by [CrawlProof](https://crawlproof.com). Reusable after every major website change._