AEO Audit for example.com

Target: https://example.com/
Score: 33 / 100
Generated: 2026-05-13T02:57:13.203Z
Pages crawled: 1
Findings: 6 pass · 46 warn · 5 fail · 0 unknown

1. Crawl Summary

• ✅ Fetched 1 of 1 pages successfully Target: https://example.com

2. Data Found

3. Homepage Audit

• ⚠️ Missing meta description Add a <meta name="description"> to control the snippet AI/SERP show.
• ⚠️ Very short <title> Title is only 14 chars.
• ⚠️ Missing canonical link Add <link rel="canonical" href="https://your-domain"> to prevent dup-content confusion.
• ❌ Open Graph: missing title, description, image
• ✅ Homepage fetched successfully HTTP 200 · 528 bytes · 21ms
• ✅ Single H1 Example Domain
• ✅ Critical content is server-rendered Raw and rendered text are within 45% of each other.

4. Schema / Structured Data Audit

• ❌ No JSON-LD structured data found Add JSON-LD blocks (Organization, SoftwareApplication, FAQPage, BreadcrumbList) so AI answer engines can ingest your data without guessing.

5. robots.txt and sitemap.xml Audit

• ❌ sitemap.xml not found Add /sitemap.xml — required for reliable AI/SERP discovery.
• ⚠️ robots.txt not found No /robots.txt was reachable. Add one explicitly — silence is read differently by different crawlers, and you lose the chance to control AI bots.

6. LLM / AI Crawler Accessibility

• ⚠️ llms.txt missing Add /llms.txt — a concise, link-rich summary that helps LLMs orient on your site.
• ⚠️ skill.md missing Add /skill.md describing what your site lets agents do — speeds up agent task routing.

7. Positioning Clarity

• ❌ No discoverable CTA Add a clearly-labeled Contact, Demo, or Sign up link to the nav or hero.
• ⚠️ No clear About/Team link Add an About or Team link in the nav or footer so LLMs can identify the company.
• ⚠️ No pricing/plans link found AI summaries commonly include pricing. Add a /pricing page even if pricing is custom.
• ⚠️ Value-prop language not detected Pages with phrases like 'we help X', 'platform for Y', 'built for Z' are easier for LLMs to summarize.
• ✅ H1 communicates value Example Domain

8. Missing or Hard-to-Find Information

• ❌ 11 data point(s) could not be found from public pages · Pricing · Customer logos · Social proof · Recent launches · Blog post activity · New hires · Positioning · Executive team · Product/service descriptions · Case studies or testimonials · Contact/demo/signup paths

9. Recommended Fixes

• ⚠️ Add a discoverable CTA Place 'Contact sales' or 'Start free' in the top-right of the nav. LLMs cite the visible label.
• ⚠️ Publish a sitemap.xml Generate /sitemap.xml automatically (Next.js: app/sitemap.ts). Include every canonical URL.
• ⚠️ Add JSON-LD structured data Start with Organization on the root layout and SoftwareApplication or Product on /pricing. Add FAQPage on any FAQ section.
• ⚠️ Add a meta description 150–160 chars. Repeat your core value prop in plain language; this often becomes the AI snippet.
• ⚠️ Add /llms.txt A short Markdown-flavored summary at the root. Include your H1, value prop, top 5–10 links, and pricing summary.
• ⚠️ Make your About/Team page reachable Add a top-nav or footer link to /about or /team so LLMs can identify the entity behind the site.
• ⚠️ Add a /pricing page Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers.
• ⚠️ Create a robots.txt Even a minimal robots.txt is better than none. Always reference your Sitemap and explicitly address AI bots.
• ⚠️ Set a meaningful <title> 50–60 chars. Lead with the brand or product, then the value prop: 'CrawlProof — AEO audits for AI crawlers.'
• ⚠️ Add a canonical link <link rel="canonical" href="https://yoursite.com/"> on every page to prevent dup-content drift.
• ⚠️ Complete Open Graph tags Set og:title, og:description, og:image. AI bots also use OG for fast disambiguation.
• ⚠️ Add /skill.md Describe what an agent can do with your site (e.g., 'Search docs', 'Look up pricing'). Useful for agentic flows.
• ⚠️ State your audience explicitly Use phrases like 'Built for B2B SaaS marketing teams' on the homepage and About page.

10. Priority To-Do Checklist

• P1 — Add a discoverable CTA Place 'Contact sales' or 'Start free' in the top-right of the nav. LLMs cite the visible label.
• P1 — Publish a sitemap.xml Generate /sitemap.xml automatically (Next.js: app/sitemap.ts). Include every canonical URL.
• P1 — Add JSON-LD structured data Start with Organization on the root layout and SoftwareApplication or Product on /pricing. Add FAQPage on any FAQ section.
• P2 — Add a meta description 150–160 chars. Repeat your core value prop in plain language; this often becomes the AI snippet.
• P2 — Add /llms.txt A short Markdown-flavored summary at the root. Include your H1, value prop, top 5–10 links, and pricing summary.
• P2 — Make your About/Team page reachable Add a top-nav or footer link to /about or /team so LLMs can identify the entity behind the site.
• P2 — Add a /pricing page Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers.
• P2 — Create a robots.txt Even a minimal robots.txt is better than none. Always reference your Sitemap and explicitly address AI bots.
• P3 — Set a meaningful <title> 50–60 chars. Lead with the brand or product, then the value prop: 'CrawlProof — AEO audits for AI crawlers.'
• P3 — Add a canonical link <link rel="canonical" href="https://yoursite.com/"> on every page to prevent dup-content drift.
• P3 — Complete Open Graph tags Set og:title, og:description, og:image. AI bots also use OG for fast disambiguation.
• P3 — Add /skill.md Describe what an agent can do with your site (e.g., 'Search docs', 'Look up pricing'). Useful for agentic flows.
• P3 — State your audience explicitly Use phrases like 'Built for B2B SaaS marketing teams' on the homepage and About page.

Report by CrawlProof. Reusable after every major website change.