1. Crawl Summary

pass

Fetched 9 of 9 pages successfully

Target: https://kootto.com

Evidence

{
  "pages": [
    {
      "url": "https://kootto.com",
      "bytes": 84980,
      "status": 200,
      "fetchMs": 202
    },
    {
      "url": "https://kootto.com/en-AU/blog",
      "bytes": 41434,
      "status": 200,
      "fetchMs": 170
    },
    {
      "url": "https://kootto.com/en-AU/contact",
      "bytes": 40785,
      "status": 200,
      "fetchMs": 141
    },
    {
      "url": "https://kootto.com/",
      "bytes": 84980,
      "status": 200,
      "fetchMs": 171
    },
    {
      "url": "https://kootto.com/en-AU/signup",
      "bytes": 64079,
      "status": 200,
      "fetchMs": 131
    },
    {
      "url": "https://kootto.com/en-AU/profile/santiago-matias-romero/",
      "bytes": 130682,
      "status": 200,
      "fetchMs": 188
    },
    {
      "url": "https://kootto.com/en-AU/profile/penelope-ba/",
      "bytes": 155089,
      "status": 200,
      "fetchMs": 182
    },
    {
      "url": "https://kootto.com/en-AU/profile/rachel-caplan/",
      "bytes": 89887,
      "status": 200,
      "fetchMs": 148
    },
    {
      "url": "https://kootto.com/search",
      "bytes": 6823,
      "status": 200,
      "fetchMs": 148
    }
  ],
  "origin": "https://kootto.com",
  "target": "https://kootto.com"
}

P5

2. Data Found

Data Point	Found?	Source	Notes
Pricing	No	—	—
Customer logos	Yes	Homepage	trusted by
Social proof	Yes	Homepage	trusted by
Recent launches	Yes	Press/news pages	https://kootto.com/en-AU/blog
Blog post activity	Yes	Blog	https://kootto.com/en-AU/blog
New hires	No	—	Often only on a /blog/team or LinkedIn page
Headline copy	Yes	Homepage	Restaurant Quality Dining, In Your Home
Positioning	No	—	—
Executive team	No	—	—
Product/service descriptions	Yes	Homepage	From meta description
Case studies or testimonials	No	—	—
Contact/demo/signup paths	Yes	Footer links	—

3. Homepage Audit

pass
Alt text coverage: 100%
3/3 images have alt text.
P5
pass
Homepage fetched successfully
HTTP 200 · 84980 bytes · 202ms
Evidence
```
{
  "bytes": 84980,
  "status": 200,
  "fetchMs": 202
}
```
P5
pass
Page load time: 0.20s
Fast — well within AI crawler budgets.
Evidence
```
{
  "fetchMs": 202
}
```
P5
pass
<html lang="en"> declared
Evidence
```
{
  "lang": "en"
}
```
P5
pass
Single H1
Restaurant Quality Dining, In Your Home
Evidence
```
{
  "h1": "Restaurant Quality Dining,  In Your Home"
}
```
P5

pass

`<title>` present (55 chars)

Evidence

{
  "title": "Private chef and catering service in Australia - Kootto"
}

P5

pass

Meta description present (150 chars)

Evidence

{
  "description": "Private chef service that brings top restaurant quality to your home. No grocery shopping, cooking, or cleaning up, so you can fully enjoy your party."
}

P5

pass
Canonical present
https://kootto.com/
Evidence
```
{
  "canonical": "https://kootto.com/"
}
```
P5

pass

Open Graph tags complete

Evidence

{
  "image": "https://kootto.com/img/home_1920.d047ace1.webp",
  "title": "Private chef and catering service in Australia - Kootto",
  "description": "Private chef service that brings top restaurant quality to your home. No grocery shopping, cooking, or cleaning up, so you can fully enjoy your party."
}

P5

pass

Twitter Card tags complete

Evidence

{
  "card": "summary_large_image",
  "image": "https://kootto.com/img/home_1920.d047ace1.webp",
  "title": "Private chef and catering service in Australia - Kootto",
  "description": "Private chef service that brings top restaurant quality to your home. No grocery shopping, cooking, or cleaning up, so you can fully enjoy your party."
}

P5

pass
Critical content is server-rendered
Raw and rendered text are within 20% of each other.
Evidence
```
{
  "ratio": 0.1973544622729081,
  "rawTextLen": 30164,
  "renderedTextLen": 5953
}
```
P5
pass
Content volume: 878 words
Substantive content — AI models have enough to summarize and recommend.
Evidence
```
{
  "wordCount": 878
}
```
P5
pass
Heading structure: 11 (h1:1, h2:6, h3:4)
Multiple headings help AI chunk and outline your page.
Evidence
```
{
  "h1": 1,
  "h2": 6,
  "h3": 4
}
```
P5
pass
Internal links: 25
25 internal + 3 external links help crawlers navigate.
Evidence
```
{
  "external": 3,
  "internal": 25
}
```
P5

4. Schema / Structured Data Audit

warn
WebSite missing
Adding WebSite JSON-LD helps LLMs identify your entity.
P3
warn
SoftwareApplication missing
Adding SoftwareApplication JSON-LD helps LLMs identify your entity.
P3

pass

4 JSON-LD block(s) found

Types: FAQPage, Service, Organization, VideoObject

Evidence

{
  "types": [
    "FAQPage",
    "Service",
    "Organization",
    "VideoObject"
  ],
  "blocks": 4
}

P5

pass
Organization present
P5
pass
FAQPage JSON-LD present
P5

5. robots.txt and sitemap.xml Audit

pass

robots.txt present

457 chars

Evidence

{
  "snippet": "User-agent: *\r\nAllow: /\r\n\r\n# AI Search Engines — explicitly permitted for citation visibility\r\nUser-agent: GPTBot\r\nAllow: /\r\n\r\nUser-agent: ChatGPT-User\r\nAllow: /\r\n\r\nUser-agent: OAI-SearchBot\r\nAllow: /\r\n\r\nUser-agent: PerplexityBot\r\nAllow: /\r\n\r\nUser-agent: ClaudeBot\r\nAllow: /\r\n\r\nUser-agent: anthropic-ai\r\nAllow: /\r\n\r\nUser-agent: Bingbot\r\nAllow: /\r\n\r\nUser-agent: Applebot\r\nAllow: /\r\n\r\nUser-agent: Googlebot\r\nAllow: /\r\n\r\nSitemap: https://kootto.com/sitemap.xml"
}

P5

pass

robots.txt references sitemap(s)

Evidence

{
  "sitemaps": [
    "https://kootto.com/sitemap.xml"
  ]
}

P5

pass

sitemap.xml present (29 URLs)

Evidence

{
  "snippet": "<?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<urlset xmlns=\"http://www.sitemaps.org/schemas/sitemap/0.9\"\r\n        xmlns:xhtml=\"http://www.w3.org/1999/xhtml\"\r\n        xmlns:image=\"http://www.google.com/schemas/sitemap-image/1.1\"\r\n        xmlns:video=\"http://www.google.com/schemas/sitemap-video/1.1\"\r\n        xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\"\r\n        xsi:schemaLocation=\"http://www.sitemaps.org/schemas/sitemap/0.9\r\n                           http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd\">\r\n    <!-- Sitemap with canonical URLs (without locale prefix) and hreflang support -->\r\n    <!-- Updated: 2026-03-13 - Added Video SEO for hero video indexing -->\r\n    \r\n    <url>\r\n        <loc>https://kootto.com/</loc>\r\n        <lastmod>2026-04-05</lastmod>\r\n        <xhtml:link rel=",
  "urlCount": 29
}

P5

6. LLM / AI Crawler Accessibility

warn
Google-Extended not explicitly addressed
No User-agent: Google-Extended block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
P3
warn
Applebot-Extended not explicitly addressed
No User-agent: Applebot-Extended block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
P3
warn
CCBot not explicitly addressed
No User-agent: CCBot block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
P3
pass
GPTBot has explicit rules
An explicit User-agent block exists. Make sure it allows the paths you want indexed.
P5
pass
ClaudeBot has explicit rules
An explicit User-agent block exists. Make sure it allows the paths you want indexed.
P5
pass
PerplexityBot has explicit rules
An explicit User-agent block exists. Make sure it allows the paths you want indexed.
P5
pass
OAI-SearchBot has explicit rules
An explicit User-agent block exists. Make sure it allows the paths you want indexed.
P5

pass

llms.txt present

6823 chars

Evidence

{
  "snippet": "<!DOCTYPE html><html lang=\"en\" id=\"root\"><head><meta charset=\"utf-8\"><meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\"><meta name=\"mobile-web-app-capable\" content=\"yes\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"Content-Language\" content=\"en-AU\"><meta name=\"locale\" content=\"en-AU\"><meta "
}

P5

pass
skill.md present
P5
pass
/.well-known/ai-plugin.json present
P5
pass
/.well-known/security.txt present
Security contact published — builds trust with crawlers and security researchers.
P5

7. Positioning Clarity

warn
No pricing/plans link found
AI summaries commonly include pricing. Add a /pricing page even if pricing is custom.
P2
pass
About/Team path discoverable
P5
pass
H1 communicates value
Restaurant Quality Dining, In Your Home
P5
pass
Value-prop language detected
P5
pass
Contact / signup path discoverable
P5

8. Missing or Hard-to-Find Information

warn
5 data point(s) could not be found from public pages
· Pricing · New hires · Positioning · Executive team · Case studies or testimonials
Evidence
```
{
  "missing": [
    "Pricing",
    "New hires",
    "Positioning",
    "Executive team",
    "Case studies or testimonials"
  ]
}
```
P3

9. Recommended Fixes

warn
Add a /pricing page
Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers.
Evidence
```
{
  "for": "positioning.pricing"
}
```
P2
warn
Allow Google-Extended in robots.txt
Add an explicit User-agent: Google-Extended Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "for": "aibot.Google-Extended"
}
```
P3
warn
Allow Applebot-Extended in robots.txt
Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "for": "aibot.Applebot-Extended"
}
```
P3
warn
Allow CCBot in robots.txt
Add an explicit User-agent: CCBot Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "for": "aibot.CCBot"
}
```
P3
warn
Add WebSite JSON-LD
Helps engines understand the root site and enables sitelinks-search-box features.
Evidence
```
{
  "for": "schema.web"
}
```
P3
warn
Add Product / SoftwareApplication JSON-LD
On /pricing and feature pages — include offers, name, applicationCategory.
Evidence
```
{
  "for": "schema.product"
}
```
P3

10. Priority To-Do List

warn
[ ] Add a /pricing page
Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers.
Evidence
```
{
  "priority": 2
}
```
P2
warn
[ ] Allow Google-Extended in robots.txt
Add an explicit User-agent: Google-Extended Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Allow Applebot-Extended in robots.txt
Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Allow CCBot in robots.txt
Add an explicit User-agent: CCBot Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Add WebSite JSON-LD
Helps engines understand the root site and enables sitelinks-search-box features.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Add Product / SoftwareApplication JSON-LD
On /pricing and feature pages — include offers, name, applicationCategory.
Evidence
```
{
  "priority": 3
}
```
P3

AEO Audit for kootto.com

1. Crawl Summary

2. Data Found

3. Homepage Audit

4. Schema / Structured Data Audit

5. robots.txt and sitemap.xml Audit

6. LLM / AI Crawler Accessibility

7. Positioning Clarity

8. Missing or Hard-to-Find Information

9. Recommended Fixes

10. Priority To-Do List

https://kootto.com/

1. Crawl Summary

2. Data Found

3. Homepage Audit

4. Schema / Structured Data Audit

5. robots.txt and sitemap.xml Audit

6. LLM / AI Crawler Accessibility

7. Positioning Clarity

8. Missing or Hard-to-Find Information

9. Recommended Fixes

10. Priority To-Do List

Track this site week over week

Your charts, not these.