1. Crawl Summary

pass

Fetched 9 of 9 pages successfully

Target: https://www.clinikally.com

Evidence

{
  "pages": [
    {
      "url": "https://www.clinikally.com",
      "bytes": 1741669,
      "status": 200,
      "fetchMs": 245
    },
    {
      "url": "https://www.clinikally.com/blogs/news/unlocking-youthful-skin-the-anti-aging-power-of-kale-extract",
      "bytes": 1000633,
      "status": 200,
      "fetchMs": 212
    },
    {
      "url": "https://www.clinikally.com/blogs/news/best-vitamins-for-hair-growth",
      "bytes": 1022886,
      "status": 200,
      "fetchMs": 536
    },
    {
      "url": "https://www.clinikally.com/blogs/news/top-dermatologist-recommended-supplements-for-beautiful-skin",
      "bytes": 1026792,
      "status": 200,
      "fetchMs": 591
    },
    {
      "url": "https://www.clinikally.com/blogs/news",
      "bytes": 959165,
      "status": 200,
      "fetchMs": 796
    },
    {
      "url": "https://www.clinikally.com/blogs/news/skincare-routine-for-autoimmune-conditions",
      "bytes": 1000997,
      "status": 200,
      "fetchMs": 519
    },
    {
      "url": "https://www.clinikally.com/blogs/news/skincare-for-darker-skin",
      "bytes": 1003562,
      "status": 200,
      "fetchMs": 304
    },
    {
      "url": "https://www.clinikally.com/blogs/news/fragrance-free-haircare-for-kids",
      "bytes": 1018921,
      "status": 200,
      "fetchMs": 543
    },
    {
      "url": "https://www.clinikally.com/blogs/news/spirodela-skincare",
      "bytes": 996396,
      "status": 200,
      "fetchMs": 725
    }
  ],
  "origin": "https://www.clinikally.com",
  "target": "https://www.clinikally.com"
}

P5

2. Data Found

Data Point	Found?	Source	Notes
Pricing	No	—	—
Customer logos	No	—	—
Social proof	No	—	—
Recent launches	Yes	Press/news pages	https://www.clinikally.com/blogs/news/unlocking-youthful-skin-the-anti-aging-power-of-kale-extract
Blog post activity	Yes	Blog	https://www.clinikally.com/blogs/news/unlocking-youthful-skin-the-anti-aging-power-of-kale-extract
New hires	No	—	Often only on a /blog/team or LinkedIn page
Headline copy	Yes	Homepage	Clinikally
Positioning	No	—	—
Executive team	No	Navigation links	—
Product/service descriptions	Yes	Homepage	From meta description
Case studies or testimonials	No	—	—
Contact/demo/signup paths	Yes	Navigation links	—

3. Homepage Audit

fail
Alt text coverage: 41%
88/213 images have alt text.
P3
pass
Homepage fetched successfully
HTTP 200 · 1741669 bytes · 245ms
Evidence
```
{
  "bytes": 1741669,
  "status": 200,
  "fetchMs": 245
}
```
P5
pass
Page load time: 0.24s
Fast — well within AI crawler budgets.
Evidence
```
{
  "fetchMs": 245
}
```
P5
pass
<html lang="en"> declared
Evidence
```
{
  "lang": "en"
}
```
P5
pass
Single H1
Clinikally
Evidence
```
{
  "h1": "Clinikally"
}
```
P5

pass

`<title>` present (68 chars)

Evidence

{
  "title": "Clinikally | India's Digital Clinic for Skin & Hair Care That Works!"
}

P5

pass

Meta description present (152 chars)

Evidence

{
  "description": "Find the right treatment that works for your skin & hair type. Consult dermatologists online or get free delivery of the best skin & hair care products."
}

P5

pass
Canonical present
https://www.clinikally.com/
Evidence
```
{
  "canonical": "https://www.clinikally.com/"
}
```
P5

pass

Open Graph tags complete

Evidence

{
  "image": "http://www.clinikally.com/cdn/shop/files/Clinikally_Logo_1200x628_7a18854a-dee2-4a11-b3df-06aec2142997.jpg?v=1757743962",
  "title": "Clinikally | India's Digital Clinic for Skin & Hair Care That Works!",
  "description": "Find the right treatment that works for your skin & hair type. Consult dermatologists online or get free delivery of the best skin & hair care products."
}

P5

pass

Twitter Card tags complete

Evidence

{
  "card": "summary",
  "image": "https://www.clinikally.com/cdn/shop/files/Clinikally_Logo_1200x628_7a18854a-dee2-4a11-b3df-06aec2142997_1200x1200_crop_center.jpg?v=1757743962",
  "title": "Clinikally | India's Digital Clinic for Skin & Hair Care That Works!",
  "description": "Find the right treatment that works for your skin & hair type. Consult dermatologists online or get free delivery of the best skin & hair care products."
}

P5

pass
Critical content is server-rendered
Raw and rendered text are within 1% of each other.
Evidence
```
{
  "ratio": 0.011181088623055828,
  "rawTextLen": 790889,
  "renderedTextLen": 8843
}
```
P5
pass
Content volume: 2787 words
Substantive content — AI models have enough to summarize and recommend.
Evidence
```
{
  "wordCount": 2787
}
```
P5
pass
Heading structure: 17 (h1:1, h2:11, h3:5)
Multiple headings help AI chunk and outline your page.
Evidence
```
{
  "h1": 1,
  "h2": 11,
  "h3": 5
}
```
P5
pass
Internal links: 360
360 internal + 57 external links help crawlers navigate.
Evidence
```
{
  "external": 57,
  "internal": 360
}
```
P5

4. Schema / Structured Data Audit

warn
SoftwareApplication missing
Adding SoftwareApplication JSON-LD helps LLMs identify your entity.
P3
warn
FAQPage JSON-LD missing
Add an FAQPage block on pages that answer common questions — high-value for AI summaries.
P3

pass

4 JSON-LD block(s) found

Types: Organization, WebPage, WebSite, BreadcrumbList

Evidence

{
  "types": [
    "Organization",
    "WebPage",
    "WebSite",
    "BreadcrumbList"
  ],
  "blocks": 4
}

P5

pass
Organization present
P5
pass
WebSite present
P5

5. robots.txt and sitemap.xml Audit

pass

robots.txt present

5927 chars

Evidence

{
  "snippet": "\n\nUser-agent: *\nDisallow: /a/downloads/-/*\nDisallow: /admin\nDisallow: /cart\nDisallow: /orders\nDisallow: /checkouts/\nDisallow: /checkout\nDisallow: /53209989283/checkouts\nDisallow: /53209989283/orders\nDisallow: /carts\nDisallow: /account\nDisallow: /collections/*sort_by*\nDisallow: /*/collections/*sort_by*\nDisallow: /collections/*+*\nDisallow: /collections/*%2B*\nDisallow: /collections/*%2b*\nDisallow: /*/collections/*+*\nDisallow: /*/collections/*%2B*\nDisallow: /*/collections/*%2b*\nDisallow: */collections/*filter*&*filter*\nDisallow: /collections/vendors?q=\nDisallow: /blogs/*+*\nDisallow: /blogs/*%2B*\nDisallow: /blogs/*%2b*\nDisallow: /*/blogs/*+*\nDisallow: /*/blogs/*%2B*\nDisallow: /*/blogs/*%2b*\nDisallow: /blogs/news/tagged\nDisallow: /*?*oseid=*\nDisallow: /*preview_theme_id*\nDisallow: /*preview_scri"
}

P5

pass

robots.txt references sitemap(s)

Evidence

{
  "sitemaps": [
    "https://www.clinikally.com/sitemap.xml",
    "https://www.clinikally.com/sitemap.xml",
    "https://www.clinikally.com/sitemap.xml"
  ]
}

P5

pass

sitemap.xml present (8 URLs)

Evidence

{
  "snippet": "<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<sitemapindex xmlns=\"http://www.sitemaps.org/schemas/sitemap/0.9\">\n  <!-- This is the parent sitemap linking to additional sitemaps for products, collections and pages as shown below. The sitemap can not be edited manually, but is kept up to date in real time. -->\n  <sitemap>\n    <loc>https://www.clinikally.com/sitemap_agentic_discovery.xml</loc>\n  </sitemap>\n  <sitemap>\n    <loc>https://www.clinikally.com/sitemap_products_1.xml?from=6600106213539&amp;to=8386172748023</loc>\n  </sitemap>\n  <sitemap>\n    <loc>https://www.clinikally.com/sitemap_products_2.xml?from=8386172911863&amp;to=9627207074039</loc>\n  </sitemap>\n  <sitemap>\n    <loc>https://www.clinikally.com/sitemap_products_3.xml?from=9627207106807&amp;to=9820832956663</loc>\n  </sitemap>\n  <sitema",
  "urlCount": 8
}

P5

6. LLM / AI Crawler Accessibility

warn
Applebot-Extended not explicitly addressed
No User-agent: Applebot-Extended block in robots.txt. We recommend explicit Allow rules so crawlers don't fall back to defaults.
P3
warn
skill.md missing
Add /skill.md describing what your site lets agents do — speeds up agent task routing.
P3
warn
/.well-known/security.txt missing
Publish a /.well-known/security.txt with at least a Contact: line. Crawlers and security researchers expect it; AI systems use it as a trust signal.
P3
pass
GPTBot has explicit rules
An explicit User-agent block exists. Make sure it allows the paths you want indexed.
P5
pass
ClaudeBot has explicit rules
An explicit User-agent block exists. Make sure it allows the paths you want indexed.
P5
pass
PerplexityBot has explicit rules
An explicit User-agent block exists. Make sure it allows the paths you want indexed.
P5
pass
Google-Extended has explicit rules
An explicit User-agent block exists. Make sure it allows the paths you want indexed.
P5
pass
OAI-SearchBot has explicit rules
An explicit User-agent block exists. Make sure it allows the paths you want indexed.
P5
pass
CCBot has explicit rules
An explicit User-agent block exists. Make sure it allows the paths you want indexed.
P5

pass

llms.txt present

1010 chars

Evidence

{
  "snippet": "# Clinikally\n\n\n> Find the right treatment that works for your skin & hair type. Consult dermatologists online or get free delivery of the best skin & hair care products.\n\n\nClinikally is an online store at https://www.clinikally.com, powered by Shopify.\n\n## Browse\n\n- All products: https://www.clinikally.com/collections/all\n- Search: https://www.clinikally.com/search?q={query}\n\n## Store Information\n"
}

P5

7. Positioning Clarity

warn
No pricing/plans link found
AI summaries commonly include pricing. Add a /pricing page even if pricing is custom.
P2
warn
Value-prop language not detected
Pages with phrases like 'we help X', 'platform for Y', 'built for Z' are easier for LLMs to summarize.
P3
pass
About/Team path discoverable
P5
pass
H1 communicates value
Clinikally
P5
pass
Contact / signup path discoverable
P5

8. Missing or Hard-to-Find Information

fail
7 data point(s) could not be found from public pages
· Pricing · Customer logos · Social proof · New hires · Positioning · Executive team · Case studies or testimonials
Evidence
```
{
  "missing": [
    "Pricing",
    "Customer logos",
    "Social proof",
    "New hires",
    "Positioning",
    "Executive team",
    "Case studies or testimonials"
  ]
}
```
P1

9. Recommended Fixes

warn
Add a /pricing page
Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers.
Evidence
```
{
  "for": "positioning.pricing"
}
```
P2
warn
Add alt text to all meaningful images
Decorative-only images can use empty alt='', but logos, screenshots, and product images need descriptive alt.
Evidence
```
{
  "for": "homepage.alt_text"
}
```
P3
warn
Allow Applebot-Extended in robots.txt
Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "for": "aibot.Applebot-Extended"
}
```
P3
warn
Add /skill.md
Describe what an agent can do with your site (e.g., 'Search docs', 'Look up pricing'). Useful for agentic flows.
Evidence
```
{
  "for": "skill_md"
}
```
P3
warn
Publish /.well-known/security.txt
A security contact builds trust with crawlers and researchers. Minimal example: ``` Contact: mailto:security@yourdomain.com Expires: 2027-01-01T00:00:00.000Z Preferred-Languages: en ```
Evidence
```
{
  "for": "security_txt"
}
```
P3
warn
State your audience explicitly
Use phrases like 'Built for B2B SaaS marketing teams' on the homepage and About page.
Evidence
```
{
  "for": "positioning.audience"
}
```
P3
warn
Add Product / SoftwareApplication JSON-LD
On /pricing and feature pages — include offers, name, applicationCategory.
Evidence
```
{
  "for": "schema.product"
}
```
P3
warn
Add FAQPage JSON-LD
Wrap your homepage FAQ in FAQPage JSON-LD; it routinely lifts AI answer inclusion.
Evidence
```
{
  "for": "schema.faq"
}
```
P3

10. Priority To-Do List

warn
[ ] Add a /pricing page
Even contact-us pricing benefits from a /pricing page that LLMs can link to in answers.
Evidence
```
{
  "priority": 2
}
```
P2
warn
[ ] Add alt text to all meaningful images
Decorative-only images can use empty alt='', but logos, screenshots, and product images need descriptive alt.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Allow Applebot-Extended in robots.txt
Add an explicit User-agent: Applebot-Extended Allow: / block so this AI crawler can read your site.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Add /skill.md
Describe what an agent can do with your site (e.g., 'Search docs', 'Look up pricing'). Useful for agentic flows.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Publish /.well-known/security.txt
A security contact builds trust with crawlers and researchers. Minimal example: ``` Contact: mailto:security@yourdomain.com Expires: 2027-01-01T00:00:00.000Z Preferred-Languages: en ```
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] State your audience explicitly
Use phrases like 'Built for B2B SaaS marketing teams' on the homepage and About page.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Add Product / SoftwareApplication JSON-LD
On /pricing and feature pages — include offers, name, applicationCategory.
Evidence
```
{
  "priority": 3
}
```
P3
warn
[ ] Add FAQPage JSON-LD
Wrap your homepage FAQ in FAQPage JSON-LD; it routinely lifts AI answer inclusion.
Evidence
```
{
  "priority": 3
}
```
P3

AEO Audit for clinikally.com

1. Crawl Summary

2. Data Found

3. Homepage Audit

4. Schema / Structured Data Audit

5. robots.txt and sitemap.xml Audit

6. LLM / AI Crawler Accessibility

7. Positioning Clarity

8. Missing or Hard-to-Find Information

9. Recommended Fixes

10. Priority To-Do List

https://www.clinikally.com/

1. Crawl Summary

2. Data Found

3. Homepage Audit

4. Schema / Structured Data Audit

5. robots.txt and sitemap.xml Audit

6. LLM / AI Crawler Accessibility

7. Positioning Clarity

8. Missing or Hard-to-Find Information

9. Recommended Fixes

10. Priority To-Do List

Track this site week over week

Your charts, not these.